Web Programs

How is your web presence working for you these days? Is it helping you achieve your business goals?

Over the years, we have honed and developed a wide range of web-related skills and invested heavily in our knowledge of the most current design forms and technologies. We understand the importance of optimization for all types of devices and are ready to combine this understanding with our design and development skills to help you achieve the strongest possible web presence.

Of course, we also take care of all the other things you’d want in your website. You can expect great design, cross-browser support and an ongoing dialogue that ensures you get the site you’re looking for.

From design to development, from device to device, we have the skills and experience to link it all together. Contact us today!

How can we help?

Full website design & development

  • Will provide you with a custom web-presence, uniquely tailored to the needs of your business.
  • State of the art design and development makes your website tablet and smart phone friendly.
  • Simple integration with our other marketing services.

Unique, campaign-specific microsites

  • Campaign-specific microsites can exist independently of your main site.
  • Use campaign-specific graphics without needing to change or modify your main site’s template or design.
  • Implement unique, memorable and campaign specific URLs.

Online surveys

  • Gather valuable information from and about your customers and prospects, which can help you improve your. marketing efforts, as well as service and product offerings.
  • Online surveys are quick and simple to implement.
  • Allows you to capture information without the great expenses of paper surveys.

Personalized URLs (pURLs)

  • Using your existing customer information allows you to create personalized landing pages that speak directly to your customers.
  • Also allow you to extend personalization throughout the site through the use of cookies.

Customized website content for users

  • Improve customer relations by providing users with the content that is the most relevant to them.
  • Increase sales by making targeted recommendations of products or services.

Analytics setup

  • Track a wide range of statistics on your website to know how people are using it.
  • Compare site behaviors against your site goals to determine if the site is working as intended, or if tweaks and changes are required.

Basic SEO (search engine optimization) and SMO (social media optimization)

  • Help search engines crawl and index your site for improved placement in search results.
  • Make social sharing of your content simple and easy.
  • Optimize content to be shared on major social platforms, such as Facebook, Twitter and LinkedIn.

If you are a Highland Marketing customer, we appreciate your business and the confidence that you place in us.

If you are not a Highland Marketing customer, we would welcome the opportunity to get to know you better and discuss our direct mail, direct communication and integrated website development services. Simply give us a call at 1-800-422-1309.