Direct Marketing with Benefits
Today’s direct marketing can go far beyond traditional direct mail. Direct mail still plays an important role, but so do email, integrated web content and highly tailored and targeted messages, in both personalized and generic formats. Of course, solid vetted data forms the foundation for all of this.
In addition to basic mailing services, Highland Marketing offers a broad range of options that you can select from to enhance a particular direct marketing piece or to integrate multiple components within a campaign. We think of it as direct marketing with benefits. We invite you to download the PDF titled Direct Marketing Options, which outlines the full extent of our direct marketing and data services.
As you can see, in addition to being able to select from different media, there are many exciting add-ons that you can incorporate into almost any direct marketing program. Further, with our years of experience and training, you can count on the Highland Marketing team to deliver at all levels.
Each of the headings below offers a brief glimpse into our major service offerings. Within each section, you can learn more with the simple click of your mouse, should you wish.
Mail, Sampling & Fulfillment
Are your mailing programs everything they could be? With today’s technologies, direct mail is often maligned and written off as boring, but it doesn’t have to be. And, when it comes to regulatory mail, boring or not, accuracy and confidentiality must always be paramount.
We have put our technical skills, design skills and training to work for some of the largest financial, pharmaceutical and communications companies in the country. As trusted partners we have helped to break new ground on leading edge direct marketing campaigns and have been contracted to administer large and complex regulatory financial mailings.
Web & Email Programs
How is your web presence working for you these days? Is it helping you achieve your business goals, or just sitting in some corner of the internet gathering cyber dust?
Over the years, we have honed and developed a wide range of web-related skills and invested heavily in our knowledge of the most current design forms and technologies. We understand the importance of optimization for all types of devices and are ready to combine this understanding with our design and development skills to help you achieve the strongest possible web presence.
Accounting for up to 70% of the success of direct marketing campaigns, your data is one of the most important factors in all direct communications!
Most marketing data consists of more than just names, addresses and email addresses. It should also contain key fields that help you to target specific groups within your database and the accuracy of this information can be every bit as important as ensuring that you have the correct mailing address.
One of the keys to direct marketing success is getting the right message to the right customer at the right time. But we know that not all customers are the same; they have different needs, desires, budgets and perspectives. With today’s technology and some planning, we can implement programs that do deliver the right messages to the right people, saving you money and helping to increase your Return on Intelligence.
If you are a Highland Marketing customer, we appreciate your business and the confidence that you place in us.
If you are not a Highland Marketing customer, we would welcome the opportunity to get to know you better and discuss our direct mail, direct communication and integrated website development services. Simply give us a call at 1-800-422-1309.