Mail & Sampling
Are your mailing programs everything they could be? With today’s technologies, direct mail is often maligned and written off as boring, but it doesn’t have to be. And, when it comes to regulatory mail, boring or not, accuracy and confidentiality must always be paramount.
We have put our technical skills, design skills and training to work for some of the largest financial, pharmaceutical and communications companies in the country. As trusted partners we have helped to break new ground on leading edge direct marketing campaigns and have been contracted to administer large and complex regulatory financial mailings.
Trust & Experience
We have mailed samples for each of the following major brands during one or more campaigns over the last 12 years.
- Clean & Clear
- Johnson’s Baby
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In most cases, Highland Marketing staff played an active role in both project planning and package design, together with the clients and associates agencies.
Of course, we also address all the traditional mail-house responsibilities, ensuring that you’re using the most-cost effective and time-relevant postal products. After all there’s nothing worse than personal invitations that are delivered a week after an event!
How can we help?
Direct Mail Programs
- Development of direct marketing programs can help you build excitement and intrigue through highly targeted, carefully tailored messages.
- Tactical marketing using state of the art Variable Data Integration provides seamless and insightful communications with your customers and prospects.
- Analysis of data to ensure that there are no embarrassing substitutions in your personalized mailings.
- Creation of unique die cuts can help to create your own shape that will be recognized by your customers and prospects.
- Analysis of sizes, weights, content and delivery times to ensure that you enjoy the most cost-effective postage rates.
- Secure transfer of data using various encryptions techniques to ensure the integrity of your data.
- Set up of simple and complex merge documents and preparation of hardcopy or digital proofs for your approvals.
- Stringent operating controls, procedures and validation ensure that each and every piece of your regulatory correspondence is letter perfect and delivered within the scheduled timelines.
- Putting your products into the hands of consumers is simply the best way to demonstrate how great your products really are.
- Through our sampling programs you can:
- Let people try your current products
- Make people feel appreciated
- Create new relationships
- Foster current relationships
- Gather strategic marketing information
- Appealing, insightful and effective are three words that best sum up sampling projects that we have executed together with our marketing partners since 1999.
- Upfront team planning focusing on design, delivery times and physical attributes of the mailing piece will help to ensure the success of your sampling programs.
Turnkey Print, Prep & Mail Solutions
- Turnkey programs that include all print, mail preparation and postage costs to simplify your direct mail shopping.
- Full graphic design and die line services to give your mailing pieces that extra sizzle.
- All design and print compliant with US and Canadian Postal services, where applicable.
Looking to start mastering the art of integrated direct marketing? Our Direct Media Toolkit can help!
Be sure to check it out.