Occasionally, we come across a unique DM concept that may not have application for everyone, but can perform wonders for others. Such is the case with Message In A Bottle Campaigns.
We have learned that the primary application for Message In A Bottle campaigns lies in the ability to correlate the value of a product or service to an opportunity loss situation. For example, if you don't invest today, it may be too late down the road.
Message In A Bottle campaigns are definitely a premium service, with average costs per bottle shipped in the $15 to $20 range. As such, they work best where the sale will result in ongoing revenues (e.g. service contracts) or a large one-off sale might be consummated.
When a prospect receives a full-size bottle in one of our shipping cartons, they certainly do not forget it!
Outstanding Close Rate
Most of us are happy with a 1% response rate on a B2B Direct Marketing project, when using a sourced prospect list. The project that we recently worked on had a close rate of 1%.
Volume Shipped to Date
We have shipped approximately 14,000 “Message in a Bottle” packages since early 2009, consisting of smaller shipments of around 500.
Proven Methodology
Together with the client, we have developed a 4-step process that has helped to cut costs and maximize efficiencies.
Not One Broken Bottle
It is amazing that we have not had a report of a single wine bottle breaking. That’s a great track record, but we were able to source an incredible shipping carton.
Process in Place
All suppliers and logistics for package fulfillment have been developed and tailored over the past 2 years.
Turnkey Solution
We are pleased to offer you a complete turnkey package, consisting of the following services
- sourcing wine bottles & shipping cartons
- rolling letters
- inserting into bottles
- labeling bottles
- package assembly
- shipping
Who would use this Service?
Businesses that are seeking to establish new relationships that provide ongoing revenue streams or businesses that are selling high-ticket items.
Our goal is to help make your direct marketing the best it can possibly be!
Call us today » 1-800-422-1309
Here is a sample photo of a message in a bottle package! Click on the preview to see a larger image.
