As noted in our case files, a full-colour brochure that shows through a clear polybag can really do a lot to dress up a mailing. Not only that, your mailing piece becomes a travelling billboard while en route to its destination.
When it arrives at its destination, the recipient simply has to see your colour literature peering through the polybag, without even opening the package. Of course, if you use a plain paper envelope, you are relying on the recipient to open the envelope and remove the contents before they will be able to see your message.
- Full colour literature can be seen through the transparent polybag.
You might be able to capture a similar visual effect for your mailing package with full-colour envelopes. However, they are very expensive. Polybags are far less expensive than even plain paper envelopes.
So, there are some real benefits to using clear polybags when you want your message to be seen and you also want to control costs.