Helpful Hints

This section of our website contains an array of hints, tips and suggestions that we have compiled to help our clients succeed with their Canadian direct marketing projects. We expect this collection of articles to continue to grow and evolve as changes occur within Canada Post products and as new innovations are implemented at Highland Marketing.

General Mailing Hints

From postal indicias to customer numbers, there is a lot to know when planning a mailing. This collection of general direct marketing hints is designed as a resource to equip you with the knowledge you need in order to plan a successful mailing. Please select an article:

• Direct Mail Targeting
• Phantom Mailings
• Do You Have to use an Envelope?
• LCP Postage Rates
• The Postal Indicia
• Canada Post Customer Numbers
• Watch the Size and Weight of the Mailing Piece

Hints for U.S. Clients

Mailing from the United States into Canada? This collection of hints contains useful information that can facilitate exporting your marketing materials into Canada as well as other suggestions that can save you aggravation and money. Please select an article:

• Printed in U.S.A.
• Return Address
• Customs & Brokerage

Graphics Hints

We work with different sorts of graphics on a regular basis, and have picked up a few useful tricks. This collection contains a series of articles to help introduce beginners to some of the finer points of graphics work. Please select an article:

• Bitmap and Vector Images: Understanding the Difference
• The Secret of Signatures
• The Importance of DPI
• Getting to Know RGB and CMYK
• More Than Just Black