Publications Mail

Publications Mail is a unique product that includes not only newspapers and periodicals, but can also include some types of corporate newsletters. As such, we often refer to it as the unsung hero of Canadian mail products. Items mailed as Publications Mail are subject to the following criteria:

• Newspapers contain news, articles of opinion, features and advertising which are printed (usually daily or weekly) in a bound or unbound broadsheet or tabloid format.
• Periodicals include magazines and newsletters produced at regular intervals which contain news, articles of opinion, features and advertising.
• Publications mail has a maximum advertising content of 70 percent in more than 50% of the issues in any 12 month period
• Publications must be produced at least two times per year.

If a mailing piece appears that it should be classified as a Publication, the client should supply a sample to Canada Post. Canada Post will then contact the client as to the classification of the item. Neither Highland Marketing nor the client can make the decision as to whether it is a Publication or Addressed Admail. If the client opts to mail an item as Addressed Admail, that Canada Post would otherwise have classified as a Publication, the client is subject to being charged back the difference between the Lettermail (first class) and Addressed Admail rates. If, in Highland Marketing’s opinion, an item appears as though it might be classified as a Publication, Highland Marketing cannot mail it as Addressed Admail on behalf of the client, unless written permission is received from Canada Post.