Canada Post defines Addressed Admail as mailable items bearing a uniform message, that:
- promote the sale or use of products or services,
- report on financial performance, primarily for promotional purposes, or
- solicit donations or contributions
The wording of the Addressed Admail pieces no longer must be identical, but the theme of the messages must be uniform. In other words, the mail items must all have the same specific purpose and the same specific goal. Unlimited personalization is now allowable in Addressed Admail.