Helpful Hints
This section of our website contains an array of hints, tips and suggestions that we have compiled to help our clients succeed with their Canadian direct marketing projects. We expect this collection of articles to continue to grow and evolve as changes occur within Canada Post products and as new innovations are implemented at Highland Marketing.
Mailing Package Concepts
In our Mailing Package Concepts section, we review many of the innovative options that you can use to package your direct mail message. Featuring discussions of the associated benefits and caveats, it’s the perfect resource to help tickle your creativity.
Classifications of Mail
Canada Post offers a number of different mailing products to meet a range of needs and purposes. Each product has its own features, requirements and restrictions, and knowing all the differences can be an immense challenge.
On these pages, we will offer a very general overview of those Canada Post products that Highland Marketing uses most frequently on behalf of our clients.
Gotcha Gang
Our beloved rogues seemed to have made their way into the hearts of many that have received emails about their escapades. If you have not heard of the Gotcha Gang, they are a group of nefarious miscreants that live of the spoils of extra postage paid by unsuspecting mailers. For a little lighthearted humour, with an educational twist do read on!