var df_AU_AC_GM = "<p>Every day, we operate under detailed guidelines and standard operating procedures that are compliant with the Good Manufacturing Practices (GMP) of the pharmaceutical industry.</p><p>These procedures cover all facets of receiving, storage and allocation of fulfillment samples. This also includes logging Lot Numbers by consumers, should a recall of any kind be required. Additionally, these procedures control all facets of plant operations as well as ongoing Quality Assurance.</p><p>Highland Marketing undergoes periodic audits to not only ensure that we are in compliance with our standard operating procedures but that our procedures also continue to support current GMP requirements.</p>";
var df_AU_AC_PV = "<p>We hold your privacy - and the privacy of your customers – in the highest regard. Read through our privacy policy to learn how we are constantly striving to protect privacy at all levels, through stringent data security procedures.</p>";
var df_AU_AC_SM = "<p>It\'s eleven o\'clock. Do you know where your data is? Through over fifteen years in the direct marketing business, we’ve seen it all, and unfortunately, that includes far too many people who really don’t know where there data is.  As such, we’re always being proactive, by taking steps to help clients of all sizes safeguard their sensitive client data.</p><p>Still, even with all of our secure marketing initiatives, we still strongly recommend taking the time to consider where your data is being transferred and/or copied. Also, consider taking a moment to download and read our free article entitled \"<a href=\"http://www.hiland.com/index.cgi/knbase/downloads/ten-steps.html\">Ten Steps Towards Secure Marketing</a>\", which will help shed further light on the issue.  </p>";
var df_AU_CN = "<p>Need to get in touch with us? This page contains a useful form that you can use to send your comments or questions directly to us. It also contains our other contact information, and a live Google map of where our facility is located.</p>";
var df_AU_CP = "<p>Read through our corporate profile to learn more about the history of Highland Marketing, the key members of our team and the overall vision of our organization.</p>";
var df_AU_CP_MS = "<p>To provide extraordinary value to businesses mailing in Canada.</p><p>We are pleased to be able to <a href=\"http://www.hiland.com/index.cgi/about/profile/extraordinary-value.html\">back this statement</a> with our years of  research and the many reference documents that we have made  available, free of charge, to the mailing community.</p>";
var df_AU_CP_OC = "<p>You can depend on and trust in Highland Marketing. With our many years of experience, you can be confident that we can provide you with smart and sensible solutions for your direct marketing needs. You can be sure that our thorough, well-trained and experienced staff will provide you with the same professional service that our clients have come to expect from us.</p><p>We want all of our clients to view Highland Marketing as a partner and not just another vendor. If you ever have concerns with our service, at any level, we invite you to <a href=\"http://www.hiland.com/index.cgi/forms/contact-us.html\">contact </a> our founder and president, Dave Ward, directly. </p>";
var df_AU_CP_OS = "<p>Highland Marketing was founded more than a decade ago in the town of Fergus, Ontario. We began by offering manual postal sorts. With our in-depth technical skills we were quickly able to automate the sorting processes and soon began offering many other data related services to our growing client base.</p><p>In January of 2004, Highland Marketing relocated to a secure facility in the north-end of Waterloo, Ontario, where we continue to operate today. In addition to providing a complete range of <a href=\"http://www.hiland.com/index.cgi/solutions/technical/\">data</a> and <a href=\"http://www.hiland.com/index.cgi/solutions/lettershop/\">lettershop/fulfillment </a>services to both smaller businesses and large multi-national corporations, we have also grown to specialize in the areas of <a href=\"http://www.hiland.com/index.cgi/solutions/specialty/pharma.html\">Pharmaceutical Fulfillment</a>, <a href=\"http://www.hiland.com/index.cgi/solutions/specialty/proxy.html\">Proxy Mailings</a> and <a href=\"http://www.hiland.com/index.cgi/solutions/specialty/restructure.html\">Database Restructuring</a>. </p>";
var df_AU_CP_OT = "<p>Our team consists of highly trained and efficient plant personnel supported by our consulting and management group.</p><p>Our consulting and management group, which is always available to assist you in any way, consists of the following key individuals:</p><p><a href=\"http://www.hiland.com/index.cgi/about/profile/team/dave.html\"><b>Dave Ward</b></a>, CEO<br><br> <a href=\"http://www.hiland.com/index.cgi/about/profile/team/allen.html\"><b>Allen Pengelly</b></a>, Manager, Technical Services<br><br> <a href=\"http://www.hiland.com/index.cgi/about/profile/team/matt.html\"><b>Matt Ward</b></a>, Creative Director</p><p>Over the last decade we have prepared millions of pieces of mail. Additionally, we have developed many creative solutions for our clients, saving them hundreds of thousands of dollars. We have accomplished this by listening and paying close attention to each of our client\'s unique needs and recommending cost-effective sensible solutions to achieve their objectives.</p>";
var df_AU_CP_OV = "<p>It is true that \"the only thing that is constant in life is change\".  Technology has certainly had an impact on our industry over the years  and we can be sure that this will continue.</p><p>With the advent of the Internet, many promotions are now conducted  via email and many newsletters are forwarded the same way. However,  until such time as technology can \"beam\" brochures and samples into  people\'s offices and homes, the conventional mail system remains as  the primary vehicle to put your message into people\'s hands. Of  course, it is the physical nature, convenience and portability that  keeps conventional direct mail at the forefront of the direct  marketing industry.</p><p>As we look toward the successes that we all desire in our direct  marketing campaigns we see clean, reliable data remaining as one of  the most important ingredients. Undeliverable mail is very expensive  and it can certainly skew mailing and campaign results. We are  confident that those who work at maintaining heathy data will retain  a competitive advantage with their direct mail programs.</p><p>So, not being entirely clairvoyant we cannot predict all that is to  unfold. However, we do maintain that postal systems around the world  will be used for many years to come to put literature and samples  into people\'s hands and that good data will remain a key, regardless  of the type of mailing.</p>";
var df_AU_EO = "<p>As a steadily growing company, we frequently have employment opportunities, especially for those with prior experience in the mailing industry. Browse through the listing of general positions that are frequently available.</p>";
var df_AU_ES = "<p>Over the years we have been responsible for as many as 1,000,000  pieces of mail for multiple clients at a given time. Your mail and  every other clients mail must be managed in a consistent and  professional ways at all times. It may seem daunting, but  professional management of this type can only be realized through  stringent procedures that are themselves tested for compliance to  effectively validate effectiveness of the procedures.</p><p>Effective materials management and packaging controls are vitally  important. However, equally important is the ability to receive,  safeguard and dispose of data at the appropriate times to not only  comply with regulated Privacy requirements, but to also ensure that  your valuable client data does not fall into the wrong hands.</p>";
var df_CN_IN = "<p>These instructions will teach you how to use the Find the Lost Continents Challenge. It explains how to find the continents, how to unlock them, how to use the Continent Card and, finally, how to submit your entry after finding all the continents. </p>";
var df_CN_RL = "<p>The contest rules outline the terms and conditions attached to the Find the Lost Continents Challenge. By participating in the challenge and submitting an entry, you are indicating that you have read and accepted these rules, so please be sure to review them carefully. </p>";
var df_CO_CR = "<p><ul> <li>Basic personalization</li> <li>Variable newsletter concept</li> <li>Knowing your customer base</li> <li>Tailoring your messages</li> </ul></p>";
var df_CO_MI = "<p><ul> <li>Knowing when to check for size and weight thresholds</li> <li>Knowing how and when to use different classifications of mail</li> <li>Understanding variations in addressing and design specifications</li> <li>Understanding delivery time standards</li> <li>Cooperative Mailings</li> </ul></p>";
var df_CO_OP = "<p><ul> <li>Address accuracy</li> <li>Flexibility and accuracy of contact information</li> <li>Extent and accuracy of targeting information</li> <p></p>";
var df_CO_ST = "<p><ul> <li>Making an extra effort</li> <li>Speaking to your clients and prospects at the correct level</li> <li>Innovation and appeal</li> </ul></p>";
var df_G_L_1 = "<p></p>";
var df_KN_CL = "<p>Canada Post offers a number of different mailing products to meet a range of needs and purposes. Each product has its own features, requirements and restrictions, and knowing all the differences can be an immense challenge.</p><p>On this page, we will offer a very general consideration of those Canada Post products that Highland Marketing uses most frequently on behalf of our clients. </p>";
var df_KN_CL_1 = "<p></p>";
var df_KN_CL_2 = "<p></p>";
var df_KN_CL_3 = "<p></p>";
var df_KN_CL_4 = "<p></p>";
var df_KN_CL_7 = "<p></p>";
var df_KN_CS = "<p>The Highland Case Files focus on specific instances in which we have been able to make recommendations that saved significant amounts of money for Highland Marketing clients. Read them for yourself, and take advantage of some of these amazing cost-saving techniques. </p>";
var df_KN_CS_1 = "<p>$30,000 Savings on 6,500 Pieces – Dimensional over Parcel</p>";
var df_KN_CS_2 = "<p>We Trimmed a Little and Saved a Lot (Thousands)</p>";
var df_KN_CS_3 = "<p>Folding Saves $2,900 in Postage on 5,000-Piece Mailing</p>";
var df_KN_CS_4 = "<p>New Publication for 600-piece Newsletter Cuts Postage Costs in Half</p>";
var df_KN_CS_5 = "<p>Spent More but Saved a Fortune using Lettermail Postcards</p>";
var df_KN_CS_6 = "<p>$20,000 Savings by Merging 14 Streams on Dimensional Mailing</p>";
var df_KN_CS_7 = "<p>501 Gram Catalogue – 1 Gram Increases Costs by $3.19 per Piece</p>";
var df_KN_CS_8 = "<p>Poly Saves and Looks Good Too</p>";
var df_KN_CS_9 = "<p>Rural Publications can Really Save by Monitoring NDG or LCP</p>";
var df_KN_DN = "<p>This section is much like an online library, and contains a collection of valuable reference materials and other downloadable items, all designed to help you get the most out of your direct marketing efforts. We expect this reference library to continue to grow and evolve as we make new documents available, bases on changes and developments relating to direct marketing in Canada.</p>";
var df_KN_DN_CA = "<p>This comparative cost analysis contains seven tables illustrating 2008 price changes for key Canada Post products, as well as relevant discussion of other developments in the Canadian direct mail industry.</p>";
var df_KN_DN_CA_1 = "<p></p>";
var df_KN_DN_CA_2 = "<p>The 2009 Postage Cost Analysis is more in-depth than ever before. Covering a wide range of Canada Post products, this document considers the implications of the up-coming changes, while providing detailed, cost-comparing tables. It is a must-read for anyone who will be mailing in 2009.  </p>";
var df_KN_DN_CA_2b = "<p></p>";
var df_KN_DN_CF = "<p>Currently, Highland Marketing is offering a single series of secure marketing control forms. This series of seven forms is designed to offer users a medium through which to track - and ultimately control - the creation and proliferation of company data, both within and (to a certain degree) outside of the organization.</p>";
var df_KN_DN_CF_1 = "<p>This package contains all seven forms described below in a single PDF. If you are looking to download all of the control forms, this will probably be your best option.</p>";
var df_KN_DN_CF_2 = "<p>This control form is employed whenever a new client file is created. The purpose of the form is to document the important attributes of the file - such as its purpose, its location and its general structure - as well as to indicate the company employee who first created the file and the date on which it was created.</p><p>The File Layout Form (CP-01-005) and the File Amendment Form (CP-01-007) may be attached to this form, in order to detail the file’s complete structure, or any substantive changes that have been made to the file. </p>";
var df_KN_DN_CF_3 = "<p>This control form is used to track the proliferation of client data across your organization. A new form is to be filled out every time a file is copied from one location to another, or whenever selected fields and records are extracted from the file, thereby creating a paper trail through which data can be more securely tracked.</p><p>This form details the location and name of the original file, the location and name of the target or copy file, the fields that were copied/extracted and the purpose for which the copy/extract was created. The form also records the identity of the employee who copied/extracted the data, and provides a section through which to confirm that the copy/extract has, in fact, been subsequently deleted, ensuring that there are no residual copies of your data floating around on your company’s computer systems. </p>";
var df_KN_DN_CF_4 = "<p>This control form is similar to the Internal Data Copy Log (CP-01-002), except that it is specifically tailored to log copies of files that are created as part of a specific and periodic backup procedures. As such, the fundamental difference is that, instead of providing a space to confirm the deletion of the copy, this form provides a space to indicate the date of the next scheduled backup, and a box that is to be checked when this subsequent backup is completed. In this way, the form will be marked as obsolete as another Internal Data Backup Log effectively takes its place.</p>";
var df_KN_DN_CF_5 = "<p>This control form is used to track the proliferation of company data as it travels outside of your organization. A new copy of this form is to be completed every time a file, or a portion of a file, is transferred to a third party vendor, thereby creating a paper trail through which data can be more securely tracked.</p><p>This form details the location and name of the original file, the fields that were transferred and the purpose for which the data was transferred. The form also records the identity of the employee who transferred the data, the method used to transfer the data, and the mode of encryption that was used in the transfer. Finally, it provides a section through which to confirm that the data has, in fact, been subsequently deleted, ensuring that there are no residual copies of your data floating around on third party computer systems. </p>";
var df_KN_DN_CF_6 = "<p>This form is not a standalone document, but rather a supporting document which can be attached to any of the other File Control Forms, and is specifically formatted to complement the File Creation Form (CP-01-001) and the File Amendment Form (CP-01-006). This form is to be employed when the structure of a file is too complex to be thoroughly recorded on any of the other File Control Forms.</p><p>The File Layout Form is also designed to incorporate multiple copies of itself into one structural description. Thus, when outlining a structure, it is possible to use as many pages as necessary, creating a sequence through the useful <u>&nbsp;&nbsp;&nbsp;&nbsp;</u> of <u>&nbsp;&nbsp;&nbsp;&nbsp;</u> pagination located at the bottom right-hand corner of the form.</p>";
var df_KN_DN_CF_7 = "<p>This form is designed as a complement to the Internal Data Copy Log (CP-01-002), the Internal Data Backup Log (CP-01-003), the External Data Transfer Log (CP-01-004), all of which require the user to provide a listing of the fields that are copied and/or transferred. This form allows the user to provide this information in a simple, tabular form, which can be attached to the related form. In instances where multiple sheets are required to list a particularly large file, use the <u>&nbsp;&nbsp;&nbsp;&nbsp;</u> of <u>&nbsp;&nbsp;&nbsp;&nbsp;</u> pagination located at the bottom right-hand corner of the form.</p>";
var df_KN_DN_CF_8 = "<p>This form is intended to function as a modifying amendment to the File Creation Form (CP-01-001), so that any modifications that are made to the structure or the permanent location of the file can be duly recorded and attached to the original File Creation Form (CP-01-001).</p><p>As such, this form details the location and name of the file, the purpose for amendment, and the structural changes that have been made. It also identifies the company employee who made the changes to the file. </p>";
var df_KN_DN_CK = "<p>We firmly believe that Advanced Personalization will be the way of the future. However, like any advanced technology, there are some important details that must be considered. This document provides a checklist of important steps that will help all your Advanced Personalization projects run smoothly. </p>";
var df_KN_DN_CK_1 = "<p></p>";
var df_KN_DN_DI = "<p>As the publishers of the Highland Marketer, we work with display ads on a regular basis. To assist our clients, we have prepared this document about key areas to consider when designing a display ad.</p>";
var df_KN_DN_DI_1 = "<p><p> Display advertising can be tricky, and sometimes downright frustrating. This document will help you make the most out of your display ads by addressing these three key areas: </p><ul> <li>Company or Brand Awareness</li> <li>Call to Specific Action</li> <li>A.R.M. Your Ad</li> </ul></p>";
var df_KN_DN_ED = "<p>This information package is available exclusively to Highland Marketing customers, and contains a helpful article featuring six different ideas that you can use to improve the overall effectiveness of your direct mail campaign.</p>";
var df_KN_DN_ED_1 = "<p>The main article contained in this document considers these six direct marketing concepts:</p><p><ul> <li>Make and Offer</li> <li>Qualify your List</li> <li>The Veil of Secrecy</li> <li>Use Lumpy Mail</li> <li>Watch for Trends</li> <li>Retention, Retention, Retention</li> </ul></p><p><h6>This document does contain several outdated URLs. Visiting these URLs will cause you to be redirected to the appropriate page.</h6></p>";
var df_KN_DN_IN = "<p>This page is designed to offer downloadable artwork for a wide range of Canada Post postal indicias. The indicias are available in .BMP, .GIF and .TIF formats.</p>";
var df_KN_DN_IN_1 = "<p></p>";
var df_KN_DN_IN_10 = "<p></p>";
var df_KN_DN_IN_2 = "<p></p>";
var df_KN_DN_IN_3 = "<p></p>";
var df_KN_DN_IN_4 = "<p></p>";
var df_KN_DN_IN_5 = "<p></p>";
var df_KN_DN_IN_6 = "<p></p>";
var df_KN_DN_IN_7 = "<p></p>";
var df_KN_DN_IN_8 = "<p></p>";
var df_KN_DN_IN_9 = "<p></p>";
var df_KN_DN_KY_WY = "<p>Asking for download keys is way to help us track the dissemination of our various downloads and reference documents that we have made available on this site. It also let’s us know who is downloading these documents, and the more we know about who is using these documents, the better equipped we’ll be to better serve your needs in the future. </p>";
var df_KN_DN_LP = "<p>We have always considered personalized letters to be one of the most powerful tools in direct marketing. However, if you don’t do it right, the impact they have can be just the opposite of what you’re looking for. This document will help avoid some of the pitfalls that many people face with personalized letters.</p>";
var df_KN_DN_LP_1 = "<p>This document addresses several considerations about the state of your Data and how it can have an adverse effect on the appearance of personalized letters. These areas include:</p><p><ul> <li>Case Conversions</li> <li>Field Re-Alignment and Shifting</li> <li>Merging, Purging and Kill File Services</li> <li>Silly Check</li> <li>Mapping Data Elements and Literal Conversions</li> </ul></p><p><h6>Also, the document does note that Highland Marketing provides technical services to help you improve your data in each of these areas.</h6></p>";
var df_KN_DN_PR = "<p>This document was prepared in order to help Canadian mailers improve their overall address accuracy and assist in the effective structuring of their marketing databases. It is currently in its second edition.</p>";
var df_KN_DN_PR_01 = "<p><img class=\"right topMargin\" src=\"http://www.hiland.com/images/presentation/primer-cover.jpg\"></p><p>The Database and Address Accuracy Primer is divided into five chapters, under the following headings:</p><p><ul> <li>Canada Post\'s Address Accuracy Program</li> <li>Guidelines for the Mailing Address</li> <li>Addresses and Postal Codes – What You Don’t Know Could Hurt You </li><li>Database Considerations for Effective Marketing and Address Accuracy</li> <li>Personalized Letters</li> </ul></p><p>It also includes an appendix full of useful tables. All told, this document will not only help you get a better handle on the accuracy of your address data, it will also give you a stronger understanding of Canada Post’s addressing standards, and of how to design and maintain your mailing database.</p>";
var df_KN_DN_TS = "<p>Your client data is your company’s business. Too often, we hear of data that goes missing or shows up in inappropriate places. As an ongoing commitment to the integrity of our services, we have prepared a document entitled \"Ten Steps Towards Secure Marketing\" to help you secure your client data.</p>";
var df_KN_DN_TS_1 = "<p>The document includes outlines the following ten steps:</p><p><ol class=\"contents\"> <li>File Encryption</li> <li>Documenting the Process</li> <li>Recording Data</li> <li>Logging Data Sent to a Service Provider</li> <li>Service Provider Data Proliferation and Destruction Forms</li> <li>Allocation of Sequence Control Numbers</li> <li>Set-ups and Sign-offs as Required by the Client</li> <li>In-Process Sampling</li> <li>Logging Batches of Laser-Personalized Documents</li> <li>Dedicate Print Resources Solely to Production</li> </ol></p>";
var df_KN_GG = "<p></p>";
var df_KN_HH = "<p>This section of our website collects an array of hints, tips and suggestions that we have compiled to help our clients succeed with their Canadian direct marketing projects. We expect this collection of articles to continue to grow and evolve as changes occur within Canada Post products and as new innovations are implemented at Highland Marketing.</p>";
var df_KN_HH_GN = "<p>From postal indicias to customer numbers, there is a lot to know when planning a mailing. This collection of general direct marketing hints is designed as a resource to equip you with the knowledge you need in order to plan a successful mailing. Please select an article:</p>";
var df_KN_HH_GN_1 = "<p></p>";
var df_KN_HH_GN_2 = "<p></p>";
var df_KN_HH_GN_3 = "<p></p>";
var df_KN_HH_GN_4 = "<p></p>";
var df_KN_HH_GN_5 = "<p></p>";
var df_KN_HH_GN_6 = "<p></p>";
var df_KN_HH_GP = "<p>We work with different sorts of graphics on a regular basis, and have picked up a few useful tricks. This collection contains a series of articles to help introduce beginners to some of the finer points of graphics work. Please select an article:</p>";
var df_KN_HH_GP_1 = "<p></p>";
var df_KN_HH_GP_2 = "<p></p>";
var df_KN_HH_GP_3 = "<p></p>";
var df_KN_HH_GP_4 = "<p></p>";
var df_KN_HH_GP_5 = "<p></p>";
var df_KN_HH_US = "<p>Mailing from the United States into Canada? This collection of hints contains useful information that can facilitate exporting your marketing materials into Canada as well as other suggestions that can save you aggravation and money. Please select an article:</p>";
var df_KN_HH_US_1 = "<p></p>";
var df_KN_HH_US_2 = "<p></p>";
var df_KN_HH_US_3 = "<p></p>";
var df_KN_PK = "<p>In our Mailing Package Concepts section, we review many of the innovative options that you can use to package your direct mail message. Featuring discussions of the associated benefits and caveats, it’s the perfect resource to help tickle your creativity.</p>";
var df_KN_PK_CV = "<p>We strongly recommend that you take a moment to read our caveats page, which outlines a number of issues of which you should be aware before implementing any packaging concept.</p>";
var df_KN_PK_EN = "<p>Probably the most common form of packaging for mail, envelopes come in a vast array of shapes and sizes. Learn about some of the different envelopes that can help perfect your direct mail campaign.</p>";
var df_KN_PK_EN_1 = "<p></p>";
var df_KN_PK_EN_2 = "<p></p>";
var df_KN_PK_EN_3 = "<p></p>";
var df_KN_PK_EN_4 = "<p></p>";
var df_KN_PK_EN_5 = "<p></p>";
var df_KN_PK_EN_6 = "<p></p>";
var df_KN_PK_OT = "<p>Think of these things as direct mail add-ons. By adding or implementing these items and concepts, you can tweak your piece however you’d like.</p>";
var df_KN_PK_OT_1 = "<p></p>";
var df_KN_PK_OT_2 = "<p></p>";
var df_KN_PK_OT_3 = "<p></p>";
var df_KN_PK_OT_4 = "<p></p>";
var df_KN_PK_OT_5 = "<p></p>";
var df_KN_PK_OT_6 = "<p></p>";
var df_KN_PK_PP = "<p>Many publications are mailed in polybags, but they are used for other types of mail as well. They are usually less expensive than envelopes their transparency allows the contents to be viewed before the package is ever opened.</p>";
var df_KN_PK_PP_1 = "<p></p>";
var df_KN_PK_PP_2 = "<p></p>";
var df_KN_PK_PP_3 = "<p></p>";
var df_KN_PK_SC = "<p>Specialized carriers allow you to give an extra bit of pop to your direct mail piece, by adding an element of intrigue through interesting shape, added volume.</p>";
var df_KN_PK_SC_1 = "<p></p>";
var df_KN_PK_SC_2 = "<p></p>";
var df_KN_PK_SC_3 = "<p></p>";
var df_KN_PK_SM = "<p>Simple but effective, self-mailers require no external carriers. So enter here to learn different ways to prepare self-mailers and shed the cost of envelopes and other carriers.</p>";
var df_KN_PK_SM_1 = "<p></p>";
var df_KN_PK_SM_2 = "<p></p>";
var df_KN_PK_SM_3 = "<p></p>";
var df_KN_PK_SM_4 = "<p></p>";
var df_KN_PK_SM_5 = "<p></p>";
var df_KN_PK_SM_6 = "<p></p>";
var df_SL_AP = "<p>We really believe that Advanced Personalization is the way of the future. As such, we provide a full range of services to help support all of your Advanced Personalization efforts. Whether you’re just getting your feet wet in the arena of digital print, or looking to trust your project into the hands of experienced professionals, we’re here to help. Our Advanced Personalization services include:</p><p><ul class=\"dspace\"> <li>[LL/SL_TS_SS_1]</li> <li>[LL/SL_SP_AP_1]</li> <li>[LL/SL_SP_AP_2]</li> <li>[LL/SL_SP_AP_3]</li> <li>[LL/SL_SP_AP_4]</li> <li>[LL/SL_SP_AP_5]</li> <li>[LL/SL_LS_ES_2]</li> </ul></p><p>Of course, Advanced Personalization rarely happens in a vacuum. Usually, it is used as method of augmenting some other form of direct marketing, and we offer a wide range of <a href=\"http://www.hiland.com/stage.cgi/solutions/lettershop/\">lettershop</a>, <a href=\"http://www.hiland.com/stage.cgi/solutions/technical/\">technical</a> and <a href=\"http://www.hiland.com/stage.cgi/solutions/specialty/\">specialty</a> services to cover other elements of your project. </p><p>Not sure exactly what Advanced Personalization entails? Try taking a look at our article \"<a href=\"http://www.hiland.com/index.cgi/solutions/specialty/personalization/advanced-article.html\">What is Advanced Personalization?</a>\".  </p>";
var df_SL_AP_DMa = "<p>The Variable Copy Demo accepts a name and some brief survey information, then returns a series of uniquely personalized fragments of copy. Additionally, we will also discuss how to make proper use of your customer data, and avoid making a couple common mistakes.</p>";
var df_SL_AP_DMb = "<p>The Variable Imaging Demo accepts a name and a birth date from, then returns uniquely personalized postcard. Not only do we vary the recipients name and some of the copy, we actually vary the graphics as well. Give it a try, and experience the impact of variable print for yourself. </p>";
var df_SL_AP_DMc = "<p></p>";
var df_SL_CS = "<p>Our consulting services not only provide a solid ROI (Return On Investment), but often a Return On Insanity, considering the outrageous amounts some clients are spending on excessive postage. So, why not put or extensive knowledge to work? It could save you thousands of dollars.</p>";
var df_SL_CSa = "<p>Our consulting services not only provide a solid ROI (Return On Investment), but often a Return On Insanity, considering the outrageous amounts some clients are spending on excessive postage.</p>";
var df_SL_CS_1 = "<p>Description</p>";
var df_SL_CS_2 = "<p>Sometimes we do not know what it is that we ought to know that can result in our saving a lot of money or spending a lot more money than we need to. This is very often the case when it comes to classifications of mail.</p><p>Did you know that the intent and content of newsletters can have a direct affect on whether they might be classified as Addressed Admail or Publications Mail? Did you know that Publications Mail can be bigger and heavier and, in some instances, cost considerably less to mail than Addressed Admail? However, at the same time, some smaller light newsletters can actually cost slightly more to mail as Publications Mail rather than Addressed Admail. </p><p>All of this may sound confusing, but there are other factors that also come in to play when looking at rulings for Addressed Admail or Lettermail as well as weight and size variances and considerations for different categories within Addressed Admail, Dimensional Addressed Admail and Lettermail. As noted in other areas of this web site, in extreme cases, a one-gram difference can increase postage by up to $10.00, making some mailing and fulfillment programs cost-prohibitive.</p><p>Sound advice in this area is extremely important. For example, if you mail 15,000 newsletters, bi-monthly, containing objective information and advertising and weighing 200 grams each, the average postage would be about $0.43 (using 2008 rates). However, to mail the same item as Addressed Admail it would cost about $0.83 per piece. At a difference of $0.40 per piece, a Publications Mail ruling would save $36,000 per year and $360,000 over a ten-year period!</p><p>There are really four main items that can have a dramatic effect on your postage costs in Canada. These are:</p><p><ul> <li>intent and content of your material</li> <li>the weight of the mailing piece</li> <li>the dimensions of the mailing piece (length, width and thickness)</li> <li>volume of pieces mailed</li> </ul></p><p>Additionally, in some instances, delivery time requirements can also affect your costs.</p><p>Taking these factors into consideration, we can often provide recommendations that help you stay within the most cost-effective classification and size categories for your mailing and fulfillment projects.</p><p>In many instances, we can provide basic information free of charge for our active clients. However, where a more detailed analysis and/or a written report is required there may be a modest fee for the service.</p>";
var df_SL_CS_3 = "<p>As we have mentioned in other sections of this site, sometimes we do not know what it is that we ought to know that can result in our saving a lot of money or spending a lot more money than we need to. </p><p>Canada Post has eligibility criteria for each classification of mail. In addition, there are some conditions that can automatically disqualify an item from being accepted in a particular classification of mail. On the other side of the coin there are some things that, if present, can enhance the likelihood of being classified a particular way.</p><p>Semantics can also play an import part in the perception of the piece. Some words just have particular implications. For example, if the words volume or issue are present, there is an inclination to think Publication. It’s not that these words cannot be used with other types of mail. It is more a matter of the rationale and posturing for each particular case.</p><p>Probably the most important facets of getting a favourable ruling are first and foremost the design and structure followed by the explanation and rationale. </p><p>Of course, as a pre-requisite, both the design of the mailing piece and related submission must be based on a solid knowledge of Canada Post rules and regulations for particular products.</p><p>We have never tried to break the rules. However, over the years we have recognized that in addition to specific black and white areas, there are also gray areas that can be subject to interpretation and some degree of latitude.</p><p>The long-term effects of an unfavorable ruling can be very expensive. To help you to get the most favourable ruling for your mailing pieces we can:</p><p><ul> <li>review your objectives with you and/or your agency</li> <li>assess the implications of intent, weight, dimensions and volumes</li> <li>recommend the mailing classifications that best suit your application</li> <li>prepare your submission to Canada Post</li> <li>review the Canada Post submission with you and/or your agency</li> <li>present your submission to Canada Post for a classification ruling</li> </ul></p><p>Typically, as there can be a considerable amount of consulting time spent on rulings, these services are offered on a fee basis at a rate of $125 per hour. With a minimum two-hour investment you could save many thousands of dollars over the years.</p>";
var df_SL_CS_4 = "<p>Pricing is enormously diverse across the broad range of Canada Post’s mailing products. Both large businesses and experienced mailers leave millions of dollars on the table every year, often without even knowing it.</p><p>If you take the time to read our case files you can see where we have help clients to save untold amounts of money. We are very good at spotting the most cost-effective ways to use the Canadian mail system and we are sure that we can help you.</p><p>An examination of your Canada Post statements of mailings and associated samples can tell us many things. Specifically, it can tell us about the:</p><p><ul> <li>Nature of the message</li> <li>Contents</li> <li>Carrier (envelope, poly, self-mailer)</li> <li>Class of mail used</li> <li>Weight</li> <li>Size (length, width, thickness)</li> <li>Volume</li> </ul></p><p>Like we have said, your savings can be huge. As an example, we saved one large corporate mailer over $160,000 in postage in one week alone, based on some simple recommendations. Compare that against our modest hourly rate of $125 per hour and ask yourself if a few hours of our time or even a couple of days is not worth the investment.</p>";
var df_SL_CS_5 = "<p>Extended mailing services are usually employed when clients ask us to perform considerable analysis work either in the development of comparative costs or in assisting at a detailed level in the overall package design.</p><p>Examples of this type of work include a day’s analysis to save $20,000 on a 70,000-piece mailing and research to devise a solution to prevent a client-supplied self-mailer from being crushed in the mail. </p><p>Extended services might include one or more of the following:</p><p><ul> <li>Analysis of multiple mailing options</li> <li>Design of mailing packaging</li> <li>Sourcing and acquisition of packaging samples</li> <li>Preparation and mailing of test samples</li> <li>Data load and sort via multiple sort options</li> <li>Detailed cost analysis and reporting</li> </ul></p>";
var df_SL_CS_6 = "<p>We have created an extensive research database of urban residential addresses, business addresses and rural addresses to assist in our mailing research projects. Additionally, we can correlate the addresses against tables that we have built to select groups of records that will be representative of population distributions across the country.</p><p>Using our research database and/or client-supplied data we can look at the impact of using different classifications, weights and sizes of mail. This could be as simple as comparing Lettermail against Address Admail. Or it might be a more a complex analysis, comparing Lettermail at Standard and Oversize sizes, against Addressed Admail at Standard and Oversize sizes against Publications Mail with or without samples using an NDG/Regional sort or LCP sort depending on weight ranges falling within 100 - 200 grams and beyond.</p><p>The foregoing may sound a little confusing. But then, so are the various classifications of mail, sub-classes, weights and sizes. Though it may sound befuddling, we have completed many analyses, such as that mentioned above, resulting in savings of thousand of dollars for our clients. </p>";
var df_SL_ES = "<p>Knowledge is power. Learn to empower your direct marketing campaigns through our engaging seminars and informative reference materials. Many of these materials are available online, completely free of charge! So, take a moment to browse our offerings and start learning today.</p>";
var df_SL_ESa = "<p>Knowledge is power. Learn to empower your direct marketing campaigns through our engaging seminars and informative reference materials.</p>";
var df_SL_ES_GG = "<p>Our beloved rogues seemed to have made their way into the hearts of many that have received emails about their escapades.  If you have not heard of the Gotcha Gang, they are a group of nefarious miscreants that live of the spoils of extra postage paid by unsuspecting mailers. For a little lighthearted humour, with an educational twist do read on!</p>";
var df_SL_ES_MK = "<p>The Highland Marketer is a great little magazine that we use as a forum to share our many years of sales and marketing experience. Published a couple of times a year it contains articles from our staff as well as well respected business leaders within the community. Additionally, it contains news about what’s going on around Highland Marketing and Canada Post.</p>";
var df_SL_ES_MK_AD = "<p>While we are not actively seeking advertisers for the Highland Marketer, we do believe that our magazine offers a remarkable avenue through which local businesses can advertise their product(s) and/or service(s) to the community. </p><p>If you are interested in placing an ad in the Highland Marketer please <a href=\"http://www.hiland.com/index.cgi/forms/contact-us.html\">contact us</a> at your earliest convenience. In the meantime, here are some basic guidelines to consider:</p><p><b>Sizes:</b></p><p>Display ads placed in the Highland Marketer must meet one of the following dimensions:</p><p><table class=\"casenotes\"> <tbody><tr><th>Two Page Spread</th>	<td>17” w x 11” h</td></tr> <tr><th>Full Page - Normal	</th><td>7.5” w x 10” h</td></tr> <tr><th>Full Page - Bleed	</th><td>8.5” w x 11” h</td></tr> <tr><th>Half Page – Vertical	</th><td>3.6” w x 10” h</td></tr> <tr><th>Half Page – Horizontal	</th><td>7.5” w x 4.85” h</td></tr> <tr><th>Quarter Page		</th><td>3.6” w x 4.85” h</td></tr> </tbody></table></p><p><b>Formats:</b></p><p>All artwork for display ads to be placed in the Highland Marketer must be supplied in a digital format, which may include any of the following:</p><p><ul> <li>Adobe Illustrator CS2 (or older version)</li> <li>A high quality PDF </li> <li>A high resolution JPEG or Windows Bitmap – for quarter page adds only</li> <li>Corel Draw 8.0 (or older)</li> </ul></p><p>Additionally, all artwork must be in print-ready CMYK colour format. Artwork in any other format may be usable, but may also be subject to an additional conversion fee. Furthermore, Highland Marketing makes no guarantee that artwork supplied in any format other than those listed above will prove usable.</p><p>Also, consider downloading our \"<a href=\"http://www.hiland.com/index.cgi/knbase/downloads/display-ad.html\">Make Your Display Ad Work</a>\" document, for tips on designing your display ad.</p>";
var df_SL_ES_MK_AR = "<p>The Highland Marketer archive is designed as something of a digital library, collecting every issue of the Highland Marketer in digital, downloadable format. As such, it works as a resource through which the valuable sales and marketing insights outlined in the pages of the magazine are made available to readers from across the entire globe.</p>";
var df_SL_ES_MK_AR1 = "<p>The June 2006 issue of the Highland Marketer was something of a transitional piece. Previously, the Highland Marketer had been distributed as a newsletter, featuring relevant information about Highland Marketing as a company, about our services and about news and developments in the direct mail industry.</p><p>With the June 2006 issue, however, we began to move our former newsletter towards becoming a genuine publication. The issue featured objective articles on the topics of sales and marketing, including an article from our first guest writer, Doug MacMillan.</p><p>However, we felt that we could not proclaim this issue of the Highland Marketer as a genuine magazine, because it was still slanted very heavily towards Highland Marketing as a company. In fact, we used this issue to launch our new corporate image. As such, the colours used throughout the book were meant to be reflective of our brand, and much of the editorial spoke of how we were changing as a company.</p><p>Still, with its clean and open layout and articles on qualifying sales, committing to tasks and the empowerment of employees, this issue clearly demonstrated that we had the skills to produce a high quality magazine, such as the Fall 2006 issue that was still to come. </p>";
var df_SL_ES_MK_AR2 = "<p>After the transitional, June 2006 issue of the Highland Marketer, we moved forward and published the first issue of the Highland Marketer as a genuine publication.</p><p>The bold cover of this issued asked the critical question: “Is your marketing database really secure? Learn to assess the risk,” while the hard-hitting cover article asked: “It’s Eleven O’Clock. Do you know where your data is?” The article itself then went on to talk about issues surrounding the security of marketing data and offered 7 steps toward improving that security.</p><p>Other articles included important insights into the areas of selling, your employees and even some practical advice on effective writing, creating a well-rounded collection of articles that were truly a benefit to our readers. </p>";
var df_SL_ES_MK_AR3 = "<p>This issue of the Highland Marketer took the concept of “corporation and community: the power of giving and receiving” as its central theme! The three feature articles addressed such issues as leveraging the power of corporate giving as a marketing tool, carefully selecting charities and non-profits to support, and the unique concept of altruistic marketing – which can allow smaller businesses to make a meaningful contribution to the community through their marketing efforts.</p><p>Other articles in the magazine addressed the issues of improving your sales force, of crafting conversational writing, and the concept of word of mouth marketing, through a review of Mark Hughes’ book Buzzmarketing. </p>";
var df_SL_ES_MK_AR4 = "<p>This issue of the Highland Marketer was special in several regards. Though it did not have the thematic unity of the previous issue, it marked the first issue to incorporate advanced variable print in order to personalize the book itself. The cover, letter from the president and seminar advertisement were all personalized with either the recipients name, company name or both. </p><p>The issue also contained several interesting articles, including Dave Ward’s fishing analogy, entitled \"Fishing for Sales\" and \"Welcome to RPN Boulevard,\" a short piece that introduces readers to the world of Repositionable Notes.  </p><p>Additionally, the winter 2008 issue was the first issue of the Highland Marketer to feature a story about the notorious Gotcha Gang, as evidenced by the painting of Inspector Hamish McMoney on the cover. </p>";
var df_SL_ES_MK_SB = "<p>Currently, the Highland Marketer is distributed to our clients, friends and associates, along with a select cross-section of local and national businesses. If you are not currently on our mailing list, but would like to receive your own copy of the Highland Marketer, all you have to do is subscribe, and we’ll make sure that the next issue is delivered to the address you provide.</p><p>If you’re interested in reading previous issues of the Highland Marketer, please visit the <a href=\"http://www.hiland.com/index.cgi/solutions/educational/highland_marketer/archive/\">Highland Marketer archive</a>. </p>";
var df_SL_ES_SM = "<p>Too often over the years, we’ve run into people who just don’t know what they really need to know about direct marketing in Canada. We want to change that with our cluster group seminars. These intensive, full-day sessions feature in-depth discussions of topics ranging from the basic essentials of direct mail to advanced personalization and packaging. Sessions include real-world case studies and comprehensive take-away materials that will help empower your direct marketing efforts.</p><p>These cluster group seminars are typically held in-house, at our facility in Waterloo. However, if registering enough participants to form a complete cluster group, seminars may also be held at a location of your choosing.</p>";
var df_SL_ES_SM_CU = "<p>In addition to our standard series of direct marketing seminars, we also prepare and deliver custom seminars. These may be slightly modified versions of our existing seminars or entirely new seminars, tailored to meet the unique needs of your particular organization.</p><p>If you are interested in commissioning a custom seminar, please do not hesitate to <a href=\"http://www.hiland.com/index.cgi/forms/contact-us.html\">contact us</a>, so that we can discuss the details. </p>";
var df_SL_ES_SM_DS = "<p>We offer a series of seminars on a number of direct marketing topics, and for a variety of experience levels. Please do review the different seminars in this series in order to determine which one might be best suited to <em class=\"keyword\">empower</em> you and/or your organization. </p><p>Also, if you cannot find a seminar that fits your particular interest, remember that we do offer <a href=\"http://www.hiland.com/index.cgi/solutions/educational/seminars/custom-seminars.html\">custom seminars</a>, which we can build to meet your needs.  </p>";
var df_SL_ES_SM_DS1 = "<p>This intensive full-day seminar ultimately tackles the question of direct mail as a marketing and advertising tool. Designed to both introduce and equip, the seminar will teach you:</p><p><ul> <li>Fundamental differences between marketing and advertising</li> <li>The 5 keys of advertising</li> <li>The advantages and disadvantages of different types of media</li> <li>The 9 secrets to achieving successful direct mail</li> <li>How to discover hidden gems through data mining</li> <li>How to save thousands of dollars on your direct mail programs</li> </ul></p><p>Based on over fifteen years of experience in the direct mail industry, this seminar offers true value to both the novice and the seasoned marketer. Real-world examples and case studies illustrate successful, and sometimes not-so-successful techniques, while the extensive take-home materials provide a powerful resource to help you recall and implement what you learn. </p><p>Additionally, sessions of this seminar held prior to January 12, 2009  will cover the upcoming and extensive changes to many of Canada Post’s core products, effective as of the aforementioned date. This information is critical for anyone who will be mailing in 2009, and will be included in the seminar at no additional cost to you.  </p><p><h3>Cost: $249.<sup>99</sup></h3></p><p><a class=\"button\" href=\"http://www.hiland.com/index.cgi/solutions/educational/seminars/upcoming.html\"><span>MORE DETAILS</span></a></p>";
var df_SL_ES_SM_DS2 = "<p>This intensive full-day seminar builds upon the foundation established in “The Secrets of Direct Mail: Why It Works and How to Use It,” teaching participants how to extend the power of their direct mail through unique packaging techniques and advanced personalization. Participants will learn:</p><p><ul> <li>The concept of personalization through variable print</li> <li>The power of variable imaging</li> <li>Database requirements for effective personalization</li> <li>How to avoid the curse of impersonal personalization</li> <li>A full range of packaging concepts and options</li> <li>How to select a packaging concept based on your unique requirements</li> <li>The packaging concept caveats that you need to consider</li> </ul></p><p>Based on over fifteen years of experience working with personalization and mailing packages and design – including self-mailers, envelopes, poly packages and dimensional mail – this seminar can help you give your direct mail programs the boost you’ve been looking for. Real-world samples let you get your hands on actual packages and personalized materials, while the extensive take-home materials provide a powerful resource to help you recall and implement what you learn. </p><p><h3>Cost: $249.<sup>99</sup></h3></p><p><a class=\"button\" href=\"http://www.hiland.com/index.cgi/solutions/educational/seminars/upcoming.html\"><span>MORE DETAILS</span></a></p>";
var df_SL_ES_SM_UP = "<p>Looking to join one of our cluster groups? This page contains more detailed information about all of our seminars, including timelines, locations, and the cost to attend. When you find the seminar you are interested in attending, use our online submission form to either join the next available cluster group or book a private cluster group for your organization.    </p>";
var df_SL_ES_WS = "<p>Twelve years ago when the web was in its infancy, our web site was selected as one of the best marketing sites in the Canada, primarily for its tips, suggestions and guidance in the use of Canada Post services. Over the years, we have continued to enrich our content and are very proud of the extensive, free knowledge base that we are able to offer to you and others that access our site on a regular basis. So take the time to browse and enjoy each of the following main areas of our knowledge base:</p><p><ul> <li>Tips and Suggestions</li> <li>Packaging Concepts</li> <li>Case Files</li> <li>Reference Documents and Downloads</li></p>";
var df_SL_LS = "<p>Take the worry out of your mailing, fulfillment and kitting projects. With our broad range of lettershop services and extensive professional experience, we’re fully equipped to handle all of your direct marketing projects. </p>";
var df_SL_LSa = "<p>Let our many years of experience take the worry out of your mailing, fulfillment and kitting projects.</p>";
var df_SL_LS_AS = "<p>Occasionally, a project comes along that requires more than just our Standard Lettershop Services. Generally, this is because of some unique quality that sets the project apart and requires an equally unique set of services to accommodate it.</p><p>This unique project could involve the assembly of binders or kits, which may require multiple levels of collation integrated into a streamlined workflow. Or, it may involve working with magnets, which present their own unique set of challenges.</p><p>Over the years, we have seen many different projects and have learned the value of being open-minded. If you have a unique project that may require more than just our Standard Lettershop Services, please feel free to contact us directly. We are open to discussing your options and developing unique lettershop solutions to help ensure the success of your project. </p>";
var df_SL_LS_ES_1 = "<p>We maintain a Business Reply Mail Account with Canada Post. This account is available for your use should you need Business Reply Mail services. Business Reply mail can be addressed to your company name and directed to our Post Office box in Waterloo. </p>";
var df_SL_LS_ES_2 = "<p>Our service also includes ongoing communication. You will be informed immediately if there are any unusual events or circumstances, which can occur from time to time. </p>";
var df_SL_LS_ES_3 = "<p>Many people are not aware that Canada Post currently allows financial reports to be mailed as Addressed Admail. If financial reports are being mailed with your proxies, it can be cost-effective to co-mingle the mailing, paying Lettermail rates for the proxies and Addressed Admail rates for the typically more expensive financial reports. </p>";
var df_SL_LS_ES_4 = "<p>Sometimes, businesses spend far more on postage than they really need to. For example, in extreme cases, a one-gram difference can increase postage by up to $10.00, making some mailing and fulfillment programs cost-prohibitive.</p><p>There are really four main items that can have a dramatic effect on your postage costs in Canada. These are:</p><p><ul> <li>intent and content of your material</li> <li>the weight of the mailing piece</li> <li>the dimensions of the mailing piece (length, width and thickness)</li> <li>volume of pieces mailed</li> </ul></p><p>Additionally, in some instances, delivery time requirements can also affect your costs.</p><p>Taking these factors into consideration, we can often provide recommendations that help you stay within the most cost-effective classification and size categories for your mailing and fulfillment projects.</p>";
var df_SL_LS_FL = "<p>We have been providing pharmaceutical fulfillment services since 1999. Over the years we have also provided fulfillment services for clients in many other industries, based on the same strict procedures as required by the pharmaceutical industry.</p><p><ul class=\"dspace\"> <li>[LL/AU_AC_GM]</li> <li>[LL/SL_LS_FL_1]</li> <li>[LL/SL_TS_SS_1]</li> <li>[LL/SL_TS_SS_2]</li> <li>[LL/SL_TS_SS_3]</li> <li>[LL/SL_LS_FL_2]</li> <li>[LL/SL_LS_FL_3]</li> <li>[LL/SL_LS_FL_4]</li> <li>[LL/SL_LS_ES_1]</li> <li>[LL/SL_LS_ES_2]</li>  <li>[LL/SL_LS_ES_4]</li> </ul></p>";
var df_SL_LS_FL_1 = "<p>As part of our fulfillment services we offer management of inventories for whichever items you might choose. This includes: <ul> <li>assigning an internal stocking number</li> <li>establishing Unit of Measure(s) for the product(s)</li> <li>creating a master entry in our Valuable Goods Inventory Tracking System master spreadsheet</li> <li>storage of items in our controlled storage areas</li> <li>monitoring inventory levels and reorder points</li> <li>monitoring expiry dates for products, coupons etc.</li> </ul></p>";
var df_SL_LS_FL_2 = "<p>Fulfillment services consist of preparing and mailing samples under solo programs as well as ongoing fulfillment programs. Ongoing programs frequently result from:</p><p><ul> <li>web offers</li> <li>television advertising</li> <li>free standing inserts</li> <li>etc. </ul></p><p>Materials for individual mailing or streams are drawn from inventory by authorized personnel. Master samples are prepared and reviewed by production personnel along with the work order prior to any work commencing on the job. Once the job is active, QA checks are made to ensure ongoing compliance. At the completion of the mailing or mailing stream, the work area is purged of all materials prior to commencement of another project or new mailing stream.</p><p>Note that when handling pharmaceuticals, fulfillment packages are frequently sealed by hand to avoid damaging products.</p>";
var df_SL_LS_FL_3 = "<p>With most pharmaceutical projects we are required to forward fulfillment transactions that include campaign particulars and the mailing date.</p><p>These types of transactions are often forwarded to data warehousing companies that have strict formats for transactional data. We have written these types of transactions for several standards and have worked in initial set ups, conversions and implementations of these types of systems.</p>";
var df_SL_LS_FL_4 = "<p>We can provide you with a variety of reports for your fulfillment programs. These could include downloads/fulfillment’s by month, comparative analysis with prior years, inventory reports etc.</p><p>Reporting requirements are usually determined at the outset of projects although ad hoc reports can be requested and prepared at any time.</p>";
var df_SL_LS_PL = "<p>We can prepare and laser print all of your personalized letters. We can also personalize carriers, buckslips and card inserts as well as text and graphics in articles, newsletters etc.</p><p>If you are not familiar with the concept of personalized letters, they are, essentially, exactly what they sound like. Using variable print technology, portions of the letter can be tailored specifically for the each, unique recipient. The most common instance of this personalization is the \"dear\" line. Rather than using generic greetings such as \"Dear Friend\" or \"Dear Colleague:\", you can open your letter with much a more personal opening such as \"Dear Bill:\" or \"Hello Jean.\"</p><p>Additionally, your letters would usually include each contact’s name and address in the opening of each letter, just as you would do if you were writing to a personal acquaintance. But it doesn’t have to stop there. You can also drop personal names, company names, even demographically unique sentences right into the body of the letter!</p><p>This level of flexibility can allow for a great deal of creativity, but caution must be taken. Because variable print is drawn from a data source, in order to produce highly personalized data, you need to have a well-maintained database. Poorly formatted and poorly maintained data can dramatically compromise your end product with improper substitutions and impede your ability to use personalization effectively and enjoy the many benefits that it offers.</p><p>Highland Marketing specializes in <a href=\"http://www.hiland.com/index.cgi/solutions/specialty/restructure.html\">data restructuring</a>. With a little extra work, we can clean up your database, optimizing it for the generation of highly personalized letters or other types of personalization.</p><p><h3>Online Demonstrations</h3></p><p>To show you how personalization can be used in more advanced ways, we have set up a couple of online demonstrations that might give you some ideas as to how you might enrich your communications with some of these techniques. The demonstrations are very short so please take the time to <a href=\"http://www.hiland.com/index.cgi/solutions/specialty/personalization/\">have a look at them</a>.</p><p>Of course, mailings do not necessarily require personalized letters to be effective, but they can allow you to \"connect with insight\", get closer to your customers and prospects and improve results significantly, depending on the product or service, the target audience and the quality of the letter.</p><p><h6>For more information about maintaining your database for personalized letters, please see the document \"<a href=\"http://www.hiland.com/index.cgi/knbase/downloads/letter-perfect.html\">We want to make your data \'letter\' perfect</a>\" and chapter 5 of our <a href=\"http://www.hiland.com/index.cgi/knbase/downloads/primer.html\">Database and Address Accuracy Primer</a>.</h6> </p>";
var df_SL_LS_PX = "<p>Authorized by major corporations, we receive and cleanse sensitive data, prepare proxy mailings and then gather and tabulate the returned forms.</p><p><ul class=\"dspace\"> <li>[LL/SL_TS_SS_1]</li> <li>[LL/SL_TS_SS_2]</li> <li>[LL/SL_LS_ES_1]</li> <li>[LL/SL_LS_PX_1]</li> <li>[LL/SL_LS_PX_2]</li> <li>[LL/SL_LS_PX_3]</li> <li>[LL/SL_LS_PX_4]</li> <li>[LL/SL_LS_ES_2]</li> <li>[LL/SL_LS_ES_3]</li> </ul></p>";
var df_SL_LS_PX_1 = "<p>Business Reply Mail is collected on a regular basis and sorted by client. We can forward returned proxy forms to you or we can retain them for tabulation, if you wish. </p>";
var df_SL_LS_PX_2 = "<p>We can work with your legal department to establish a set of tabulation rules for recording results for returned proxies. Once established, our trained personnel can sort your proxy returns and segregate them according to established rules. </p>";
var df_SL_LS_PX_3 = "<p>As proxy forms are returned and tabulated, we can provide spreadsheets showing both interim final counts. </p>";
var df_SL_LS_PX_4 = "<p>As part of our service we will sign an affidavit, witnessed by your legal personnel, stating that we did deliver your proxy mailing to Canada Post on a particular date and time.</p>";
var df_SL_LS_SR = "<p>Computerized sorts save you money. Postage for Letter Carrier Presorts (LCP) is usually significantly less than postage for manual sorts. The mail is sorted at several levels. The ideal is to create bundles that can be given directly to letter carriers, wherever possible.</p><p>LCP postage rates tend to decrease further where higher percentages of the addresses are in one or more geographic areas. Larger mailings tend to provide better postage rates because they usually increase volumes into all geographic areas. Therefore, the two key factors for achieving even lower postage rates are concentration and volume.</p><p>Computerized postal sort services save you money and allow higher levels of throughput (i.e. the job requires less manual labour).</p><p>However, computerized sorts are not always possible.</p><p>Sometimes you may provide us with mailing labels that were acquired from an outside source. On rare occasions, we encounter an unusual file format that cannot be converted to one of the many standard formats that we use.</p><p>If we are unable to do a computerized sort for you, we can offer you manual sorting services. </p>";
var df_SL_LS_SS = "<p>Our Standard Lettershop Services feature the wide range of services that we will use to assemble all of your direct mail, kits, folders, binders and other promotional items. These services include:</p><p><ul> <li>[LL/SL_LS_SS_1]</li> <li>[LL/SL_LS_SS_2]</li> <li>[LL/SL_LS_SS_3]</li> <li>[LL/SL_LS_SS_4]</li> <li>[LL/SL_LS_SS_5]</li> <li>[LL/SL_LS_SS_6]</li> <li>[LL/SL_LS_SS_7]</li> <li>[LL/SL_LS_SS_8]</li> <li>[LL/SL_LS_SS_9]</li> <li>[LL/SL_LS_SS_10]</li> <li>[LL/SL_LS_SS_11]</li> <li>[LL/SL_LS_SS_12]</li> <li>[LL/SL_LS_SS_13]</li> <li>[LL/SL_LS_SS_14]</li> <li>[LL/SL_LS_SS_15]</li> <li>[LL/SL_LS_SS_16]</li> <p>Additionally, we are also equipped to handle multiple streams and extensive personalization, giving you enormous flexibility with all your direct marketing projects. </p>";
var df_SL_LS_SS_1 = "<p>We offer a variety of different addressing options. With our high-speed ink-jet printer and labeling machines we can address in excess of 10,000 pieces per hour. </p><p>We can also laser print leadsheets for pieces going into a polybag (such as a magazine or catalogue), or manually label pieces that cannot be addressed my machine. </p>";
var df_SL_LS_SS_10 = "<p>Glue-dotting is a popular technique used in consumer sampling projects, though it can certainly be used in other sorts projects. Basically, we use a small dot of removable glue to attach a sample or other such item to a backing card. The recipient can then remove the item without damaging the backing card, which may contain valuable information or details on a special offer. </p>";
var df_SL_LS_SS_11 = "<p>Sometimes, a customer will want to use a traditional postage stamp rather than a pre-printed postal indicia. If you are looking to take this approach, we can apply the stamps for you. </p>";
var df_SL_LS_SS_12 = "<p>Often, you may require multiple sheets of paper to be stapled together to form a single document. This is frequently the case with laser printed reports that span multiple pages and is usually done in conjunction with our collating service. </p>";
var df_SL_LS_SS_13 = "<p>For some non-mail related projects, we prepare items (such as kits, binders or folders) which are to be returned to the client or distributed in bulk to multiple branches or locations across the country.</p><p>For such projects, we can pack the items into boxes and prepare the boxes for shipping. </p>";
var df_SL_LS_SS_14 = "<p>For mail related projects, bundling involves collecting pieces into sorted groups, usually bound with elastics or industrial strapping. </p><p>For non-mail related projects, pieces can be bundled in groups of a predetermined size, again bound either elastics or industrial strapping. </p>";
var df_SL_LS_SS_15 = "<p>Containerization involves placing mail into mailbags and/or hard-sided containers for delivery to Canada Post. It also involves making sure that all bags and containers are appropriately labelled.  </p>";
var df_SL_LS_SS_16 = "<p>Once a mail-related project is prepared, it must, of course, be delivered Canada Post. We schedule daily pickups of all of our outbound mail, which is then deposited directly to a Canada Post mail processing plant. </p>";
var df_SL_LS_SS_2 = "<p>The are many different ways of folding. Our high-speed folding machines can process up to 40,000 pieces per hour, folding into a variety of different sizes and shapes. We can also accommodate manual folding, if it is required.</p><p>Tip: If you require a standard letter sized page to be folded down for machine insertion, we recommend using a c-fold rather than a z-fold, which can make machine insertion much more difficult.</p>";
var df_SL_LS_SS_3 = "<p>Collating varies in complexity, ranging from two pieces more than a dozen. For complex projects that feature a large number of pieces, special collating procedures are often developed. </p>";
var df_SL_LS_SS_4 = "<p>Some jobs lend themselves very readily to machine insertion. With machine insertion we can insert in excess of 12,000 individual pieces per hour. </p><p>For more complicated jobs or projects that require a personal touch, we can also skillfully insert by hand and optionally seal by hand, as required. From collating and assembling kits, to hand-matching personalized letters to their envelopes, we take care with every piece.</p>";
var df_SL_LS_SS_5 = "<p>Nesting involves placing one item inside another. It may be placing a card or coupon inside a magazine or booklet, or it may involve assembling the pages of an unstitched newsletter. </p>";
var df_SL_LS_SS_6 = "<p>Our high-speed sealing machines can seal upwards of 10,000 envelopes per hour, depending on the dimensions and thickness of the piece. </p><p>On projects where machine sealing is not possible – usually due to the thickness or shape of the piece – we also offer manual sealing services. </p>";
var df_SL_LS_SS_7 = "<p>Tabbing involves placing either a single or multiple tabs on a piece in order to ensure that it remains closed. Frequently, tabbing is used to ensure that an item cannot come apart in the mail, though it is occasionally used in other cases as well.</p><p>We possess high-speed tabbing technology, which is ideal for flat tabbing. In cases where machine tabbing is not possible, we also offer manual tabbing services. </p>";
var df_SL_LS_SS_8 = "<p>Polybags are translucent plastic bags which, when heat-sealed along the top edge, effectively protect your piece. They are extremely popular for mailing magazines and catalogues.</p><p>We are set up to accommodate polybagging. </p>";
var df_SL_LS_SS_9 = "<p>Sometimes, you may want a bit of extra protection for high-quality pieces such as presentation boxes, corporate kits or consumer samples. In such cases, using shrink-wrapping – with its crisp, clean and professional appearance – could be the perfect solution.</p><p>We offer services to meet all your shrink-wrapping needs. </p>";
var df_SL_LS_ST = "<p>Computerized sorts save you money. Postage for Letter Carrier Presorts (LCP) is usually significantly less than postage for manual sorts. The mail is sorted at several levels. The idea is to create bundles that can be given directly to letter carriers, wherever possible.</p><p>LCP postage rates tend to decrease further where higher percentages of the addresses are in one or more geographic areas. Larger mailings tend to provide better postage rates because they usually increase volumes into all geographic areas. Therefore, the two key factors for achieving even lower postage rates are concentration and volume.</p><p>Computerized postal sort services save you money and allow higher levels of throughput (i.e. the job requires less manual labour).</p><p>However, computerized sorts are not always possible.</p><p>Sometimes you may provide us with mailing labels that were acquired from an outside source. On rare occasions, we encounter an unusual file format that cannot be converted to one of the many standard formats that we use.</p><p>If we are unable to do a computerized sort for you, we can offer you manual sorting services. </p>";
var df_SL_RP_PC_01 = "<p>In order to simplify matters, we have authored these specifications for creating and designing round postcards. These specifications outline the standard artwork requirements and help to ensure the swift and efficient processing of your round postcards.  </p>";
var df_SL_SP_AP_1 = "<p>Advanced Personalization is does not have to be complicated. It does have to be carefully planned. There are numerous variables which need to be considered, and which can vary significantly from project to project. We will work with you to cover a the bases and make sure that your Advanced Personalization project runs smoothly from start to finish.</p>";
var df_SL_SP_AP_2 = "<p>For most Advanced Personalization projects, and LCP Presort will be required before going to print. Basically, you supply us with your mailing list and we will run the file through our custom LCP sort software. We will then forward the sorted file on to your printer of choice, to be used in the printing process. This will help to ensure that the printed pieces come out in sorted order. This is essential for the purposes of bundling – if the address is printed directly onto the piece – or matching – if the piece is being inserted into an envelope or other carrier.</p>";
var df_SL_SP_AP_3 = "<p>We will maintain close contact with your printer of choice, in order to ensure that everything goes smoothly. This includes forwarding sorted data, reviewing proofs for address setup purposes (as required), communicating the importance of keeping the printed pieces in sort order, and any other communication which we deem to be reasonable and necessary to keep the project running smoothly.</p>";
var df_SL_SP_AP_4 = "<p>If your Advanced Personalization project involves the generation of variable, laser printed letters, we can take care of the entire process for you. We can set up your letters, control the variable sections of the letter, and print the letters in our Laser Center. </p>";
var df_SL_SP_AP_5 = "<p>Of course, once your Advanced Personalization pieces are printed, we have all the equipment, resources and expertise to do all of the mail preparation for you. For more information on the services we provide in this area, please consult our Lettershop & Fulfillment Services.  </p>";
var df_SL_SP_PC = "<p>We’re always looking for ways to help you reach your target market in the most cost-effective way. So, we’re very excited to introduce our new PPM Postcard Program.</p><p>With this new program, we will take care of the print, prep AND postage of your full colour, 5\" x 7\" postcards, all for just 59¢ a piece! That’s an unbelievable value, which makes creating and mailing your direct mail postcards as easy 1..2..3.</p>";
var df_SL_SP_PC_01 = "<p>In order to simplify matters, we have created a set of postcard specifications. These specifications outline the standard artwork requirements and help to ensure the swift and efficient processing of your postcards.  </p>";
var df_SL_SS = "<p>In addition to a full complement of mailing, fulfillment and data services, with our training, skills and backgrounds we have been able to specialize in a few key areas. There are also some \"like\" services that we provide. For example, though we have specialized in the fulfillment of pharmaceutical products, we have provided fulfillment sampling services for many other non-pharma products.</p>";
var df_SL_SSa = "<p>If you need assistance with regulatory mailings, controlled fulfillment or specialized data services, we would be pleased to help.</p>";
var df_SL_TS = "<p>With extensive project histories dating back over 30 years, you can have confidence in our abilities to undertake any of your data-related projects. From basic data manipulation through complex data entry systems and data reporting, we’re here to meet all your data needs.</p>";
var df_SL_TSa = "<p>With extensive project histories dating back 30 years, you can have confidence in our abilities to undertake any of your data-related projects.</p>";
var df_SL_TS_AS = "<p>There may be times when you are faced with a technical problem that cannot be solved using any of our Standard Technical Services. This is where our Advanced Technical Services come into play.</p><p>Our team of experienced programmers will attack your problem head on, devising custom methodologies and unique applications in order to devise the appropriate solution. </p>";
var df_SL_TS_DE = "<p>With our skilled team of programmers, we have designed and maintained a number of data entry applications. Many of these systems are specifically designed capture large amounts of data from such sources as business reply cards and consumer surveys. Some systems also match responses to records on an initial mailing file and support importing data from other sources.</p><p>Typically, the development process involves:</p><p><ul> <li>Analysis of data requirements</li> <li>Assessment of edit and verification criteria</li> <li>Assignment of unique record identifiers</li> <li>Preparation of manual procedures</li> <li>Development of data entry training programs</li> </ul></p><p>Other steps may be required, based on your unique needs, but we have found that these five basic considerations allow us to create easy-to-use applications that work to maintain the integrity of the data. </p><p>In addition to developing data entry systems, we offer a variety of other complementary data entry services. These services include: </p><p><ul> <li>Receiving data </li> <li>Allocation of batch control numbers</li> <li>Assignment of batches to data entry operators</li> <li>Filing of completed batches</li> <li>Exception (edit) handling</li> <li>Double-key and verify (optional)</li> <li>Extraction and forwarding of records</li> </ul></p><p>We can enter your data and return it to you in a number of standard file formats. Additionally, we can polish the entered data by applying appropriate Standard Technical Services such as purging duplicate records or fixing postal codes.</p>";
var df_SL_TS_DR = "<p>In this day and age your data may come from a variety of sources and be received in many different formats. Additionally, data may not always be entered consistently. This can result from different people capturing data independently on their own computers or as a result of mergers and acquisitions.</p><p>The problems that we often see are: data in the wrong fields, combinations of upper and mixed case, address lines that are so long that they will not print in allotted areas as well as inconsistent and sometimes inflexible entry of contact name information. This can affect address <em class=\"keyword\">accuracy</em> and deliverability, increase operational costs and also limit your ability to utilize some of the new, advanced personalization techniques that are emerging.</p><p><ul class=\"dspace\"> <li>[LL/SL_TS_DR_1]</li> <li>[LL/SL_TS_DR_2]</li> <li>[LL/SL_TS_DR_3]</li> <li>[LL/SL_TS_DR_4]</li> <li>[LL/SL_TS_DR_5]</li> <li>[LL/SL_TS_SS_1]</li> <li>[LL/SL_LS_ES_2]</li> <ul></p>";
var df_SL_TS_DR_1 = "<p>One of the most important steps when restructuring data is to scan the records looking for trends. This will often spot consistencies as to how some of the “inconsistent” data may have been entered. Sometimes it will also show the break points where files have been appended (joined). In some cases trends will be different in different sections of the main file if multiple files have been joined to create the main file.</p><p>By spotting trends, we can often write cost-effective custom program routines to help us realign your data and cut down on the amount of manual intervention that is required.</p>";
var df_SL_TS_DR_2 = "<p>There are many ways that data can be entered into the wrong fields. Some of the more common include:</p><p><ul> <li>contact or company name data in the same field</li> <li>address data in the company name field and vice-versa</li> <li>city and province in a single field or two separate fields on the same file</li> <li>name and address data entered into 5 or 6 consecutive fields, simply filling fields in order</li> </ul></p><p>Computerized postal sorts rely on addressing information and in particular the postal code. Additionally, address validation, which is a Canada Post requirement for larger mailings, requires that company name, civic address (e.g. street etc.) and city be in the correct fields.</p><p>Also, to be effective with the advanced personalization techniques, your data must be in the correct fields. A greeting like \"Dear Monitor Life Assurance Company\" or a statement like, \"We look forward to working with 123 Any Street\" would be very unprofessional.</p>";
var df_SL_TS_DR_3 = "<p>Occasionally we see address lines that are in excess of 50 characters and sometimes as long as 160 characters. Printing at an average spacing of 15 characters per inch, 60 characters would take 4 inches. This would certainly be too long for most postcards and some other self-mailers. Of course 120 characters would require 8 inches, which would look very odd as it would occupy most of the length of a number 10 envelope. Certainly, the ability to use a window envelope would be out of the question.</p><p>We have developed internal software than can be used to split longer fields at or near a particular position. We combine this technique with a manual review of split records for reasonableness.</p>";
var df_SL_TS_DR_4 = "<p>Many data files contain a single field for contact name information. Hence we might see names like Mr. Joe Pike or Polly B. Parrott. With the additional cost of personalization, most businesses try to ensure that it does not become “impersonal” and would prefer to avoid:</p><p><blockquote> Dear Mr. Joe Pike<br> Dear Polly B. Parrott </blockquote></p><p>Preference would normally be:</p><p><blockquote> Dear Joe<br> Dear Polly </blockquote></p><p>Trained in advanced string parsing techniques, our personnel can split longer contact name fields into first name and last name. Additionally, we can accommodate salutations, initials and suffixes (e.g. MD), where appropriate.</p>";
var df_SL_TS_DR_5 = "<p>Some files have different combinations of case settings applied to the data. There may be some records that are all upper case, some in mixed case and even within some records we see address data that is a mixture of both. </p><p>These variations in case setting can result in an unprofessional appearance, such as “Dear CATHERINE:”, where there is a mixture of cases in the greeting.</p><p>We have developed internal software for case conversions. The techniques that we use accommodate names with apostrophes, dashes and the MC’s and MAC’s. For example, O’BRIEN is converted to O’Brien, MACDONALD becomes MacDonald and SMITH-JONES is converted to Smith-Jones</p>";
var df_SL_TS_RP = "<p>Data can often be difficult to interpret, especially when it is spread out over multiple files. Our data reporting services utilize either a single file or consolidate multiple tables to create clean, meaningful reports that can be delivered back to your organization or distributed to your customers. The Data reporting process includes:</p><p><ul> <li>Analyses of flat or relational data files</li> <li>Correlation of data on key fields, as required</li> <li>Development of custom-design reporting formats</li> <li>Preparation of samples for client sign-offs</li> <li>Client sign-offs on data prior to report generation</li> <li>Purging of all data at completion</li> </ul></p>";
var df_SL_TS_SS = "<p>Inaccurate and/or incomplete data can cost you money, cause embarrassment and ultimately hinder your efforts to connect directly with your customers or prospects. Fortunately, our Standard Technical Services allow you to both maintain and improve the quality of your database.</p><p>These services include:</p><p><ul> <li>[LL/SL_TS_SS_4]</li> <li>[LL/SL_TS_SS_5]</li> <li>[LL/SL_TS_SS_6]</li> <li>[LL/SL_TS_SS_2]</li> <li>[LL/SL_TS_SS_7]</li> <li>[LL/SL_TS_SS_8]</li> <li>[LL/SL_TS_SS_9]</li> <li>[LL/SL_TS_SS_10]</li> <li>[LL/SL_TS_SS_11]</li> </ul></p><p>Use any or all of these services to help transform your database into a sleek and highly-effective direct marketing tool that works <em>for</em> you, not <em>against</em> you.</p>";
var df_SL_TS_SS_1 = "<p>Transfer your data to us in one of many secure ways.</p><p>Use the Highland Server. This option allows you to post your data files directly to our secure site. Clients are given their own ID and Password allowing them to post data at their leisure.</p><p>Email a password-protected compressed file. With this method you can simply \"zip\" the data file and assign a password. Tip: Never send the password in the same email used to send the data. Provide the password via a subsequent email or by telephone.</p><p>Mail or courier a password-protected compressed file. Again, with this method you can simply \"zip\" the data file and assign a password and copy it onto a diskette or CD. Tip: Never send the password in the package as the diskette or CD. Provide the password via email or by telephone.</p><p>Privacy is certainly an important issue, especially when dealing with consumer information. We go out of our way to help you take the worry out of sending us your client data. </p>";
var df_SL_TS_SS_10 = "<p>If the information on your database is in upper case, we can convert it to mixed case.</p><p>Sometimes we see personalized letters prepared from a file that was in upper case. The ‘Dear’ lines can appear as ‘Dear CATHERINE:’, where the mixture of cases results in an unprofessional appearance.</p><p>The software that we use for the case conversions also accommodates names with apostrophes, dashes and the MC’s and MAC’s. For example, O’BRIEN is converted to O’Brien, MACDONALD becomes MacDonald and SMITH-JONES is converted to Smith-Jones</p>";
var df_SL_TS_SS_11 = "<p>Some client database products using proprietary file formats do not accommodate exporting records to other formats. In these cases, it is very difficult for the user to change to another database product.</p><p>We provide two levels of file format conversion services. The first is to convert data from one standard format to another. Additionally, we can assist clients with proprietary file formats to convert their data to one of the standard formats. Note that we have been very successful converting proprietary file formats. However, some conversions can be more difficult, if not impossible, based on the coding scheme or the extent of encryption on the file.</p>";
var df_SL_TS_SS_2 = "<p>Data cleansing is one of our specialties unto itself. What it means to you is that your data will be run through software to check for the validity of addresses and invalid addresses will be corrected wherever possible. </p><p>Invalid data costs you money, so it is always wise to ensure you are mailing to valid addresses. </p>";
var df_SL_TS_SS_3 = "<p>Given the opportunity to provide name and addresses via a web form, some people will enter \"nasty\" things as a form of personal entertainment.</p><p>When receiving web-based fulfillment requests we provide optional \"silly check\" services to ensure that abusive and rude requests are not being serviced. Silly check services include:</p><p><ul> <li>review of records on report listing multiple occurrence of a given  postal code</li> <li>manually review of each record to identify and flag records with rude and/or distasteful entries in the name or address (note that although every effort is taken to identify such records, it cannot be guaranteed that all records and are identified in all instances)</li> <li>flagging records as non-mailable, as may  be required</li> </ul></p>";
var df_SL_TS_SS_4 = "<p>Traditional data systems use file layouts to specify field names and attributes. Attributes typically consist of field lengths and types (e.g. character, date, numeric, number of decimal etc.).</p><p>Given the vast array of systems (spreadsheets and databases) that are used to collect data, we very seldom receive file layouts. As a result, when files arrive, we must analyze the data to determine the mixture of fields as well as the field attributes. If diligence is not taken we could load data into structures that are too small to accommodate maximum lengths or inadvertently load data fields that are too long to fit into areas allocated for printing.</p>";
var df_SL_TS_SS_5 = "<p>Once we have determined the attributes for the file received, we can create a target file or table with the appropriate field lengths and attributes. After this, the data can be loaded. In many cases, where multiple files are received, we often create several target files with attributes corresponding to the individual files. These are often referred to as intermediate target files. Once all of the intermediate files have been loaded, they are, in turn, loaded into an overall master structure. </p>";
var df_SL_TS_SS_6 = "<p>If your overall mailing list is on more than one computer file, we can merge the files into one main file. We can also flag your records to indicate which file each record came from. The latter is important if you wish to vary mailing inserts by client/prospect type.</p>";
var df_SL_TS_SS_7 = "<p>Letter Carrier Presort software requires that each address record has a valid postal code. The postal code is used to determine which station the mail is to be sorted to and the letter carrier routes through which the mail will be delivered.</p><p>It is important to note that although a postal code might be a valid postal code, it may not match the address. For example, in the town of Fergus all postal codes start with N1M, whereas M1M is for Scarborough addresses. Therefore a postal code of M1M 2W7 used in a Fergus address may be a valid postal code, but it would not match a Fergus delivery address. We have software that will determine if a postal code is an existing postal code as well as software that determines if postal codes match the addresses and seeks to correct the address or postal code, if the address and postal code do not match.</p><p>Lastly, in some cases, postal codes cannot be corrected by software and the only option is a manual look up. </p>";
var df_SL_TS_SS_8 = "<p>Canada Post’s Address Accuracy program is intended to encourage mailers to increase the overall accuracy of addresses on their databases. This reduces handling costs and also increases deliverability, which should provide better overall results for mailing programs.</p><p>A statement of address accuracy must be submitted for most mailings that exceed 5,000 pieces. If overall accuracy of 95% is not achieved, there is a modest surcharge added to the cost of the mailing.</p><p>Mailers must use certified Address Validation and Correction software to test the validity of addresses on their files against Canada Post databases.</p><p>We have software that has been approved by Canada Post to SERP test your files, if required. We can also help you to correct records and increase your address accuracy.</p><p>Address Accuracy may become an issue for businesses that have not used a resonable degree of discipline while entering data into smaller mailing files, and could cause an unexpected increase in postage costs.</p><p>For help in this area, please read our Database and Address Accuracy Primer.</p>";
var df_SL_TS_SS_9 = "<p>Your mailing file might have duplicate records. These can result from adding a contact that is already on file or from merging two or more files together.</p><p>Duplicate records can be expensive and a source of embarrassment. Every duplicate record results in excess processing and postage costs. Clients or prospects are not normally impressed when they receive two or more duplicate pieces of mail from the same source.</p><p>Our computer software can check your mailing file for duplicate records and purge any that are located, saving you money and minimizing the potential for corporate embarrassment. </p>";