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Data Entry Systems

With our skilled team of programmers, we have designed and maintained a number of data entry applications. Many of these systems are specifically designed capture large amounts of data from such sources as business reply cards and consumer surveys. Some systems also match responses to records on an initial mailing file and support importing data from other sources.

Typically, the development process involves:

  • Analysis of data requirements
  • Assessment of edit and verification criteria
  • Assignment of unique record identifiers
  • Preparation of manual procedures
  • Development of data entry training programs

Other steps may be required, based on your unique needs, but we have found that these five basic considerations allow us to create easy-to-use applications that work to maintain the integrity of the data.

In addition to developing data entry systems, we offer a variety of other complementary data entry services. These services include:

  • Receiving data
  • Allocation of batch control numbers
  • Assignment of batches to data entry operators
  • Filing of completed batches
  • Exception (edit) handling
  • Double-key and verify (optional)
  • Extraction and forwarding of records

We can enter your data and return it to you in a number of standard file formats. Additionally, we can polish the entered data by applying appropriate Standard Technical Services such as purging duplicate records or fixing postal codes.

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HM Poll

What is your primary reason for visiting Highland Marketing ONLINE?

to find out about our services
to browse the new site
to find out what's new at Highland
just curious
not sure how I got here
blogs

Our Creative Director, Matt Ward, maintains a blog he calls the dESIGNER'S cLOISTER. Featuring considerations of various facets of design for both print and web, with a particular slant towards the do-it-yourself designer, this blog seeks to inform and entertain.

Click here to visit Matt Ward's dESIGNER'S cLOISTER.

look up a postal code

For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.

Click here to search for a postal code.

The Gotcha Gang

The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.

Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!

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To us, innovation means continually looking for direct marketing opportunities and/or alternatives that clients may not perceive themselves, and presenting these to clients in a fair and honest manner.

We also challenge all of our employees to develop innovative ideas to help streamline plant production while still maintaining very high levels of quality assurance. Additionally, we instill the need to recommend quality-oriented procedures where special attention may be required in specific areas on a given job.

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We believe that commitment is consistently doing what is expected, always doing what one says one will do and communicating any deviations from what is expected or planned. True commitment provides a solid base for any team and truly maximizes success at all levels.

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There is an old saying that goes: "business is a fair exchange of values." We believe that long-lasting business relationships can only be built on mutual respect. Without a fair exchange and respect from both sides, a business relationship cannot be sustained.

We also believe that respect is founded on understanding. Many of our clients recognize that our innovation has saved them thousands, tens of thousands and, in some cases, hundreds of thousands of dollars. These same clients also understand that, although we do not offer the cheapest, nor the most expensive rates, the added value that we bring in the long run far offsets our modestly higher prices. As such, we have been extremely fortunate with long term customer loyalty. It’s something like the old expression: "kindness is something you cannot give away."

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Find the Lost Islands
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There is a place, not so far away, filled with marvels and wonders beyond our understanding. It is a place where the very fabric of space appears to come undone, and where the four lost continents of Arkavakia, Vaylora, Quilla and Lise float like stony beacons in their sea of swirling mists.

Can you find and unlock the gateways to all four continents? They have been scattered throughout the pages of this site. So far you have accessed these continents:

Arkavalia

Clue: Arkavalians are passionate about structure and information. Seek out a special place where things are restructured.
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Vaylora

Clue: Vaylorans have refined the art of communication. Seek out a mode of communication with a personal touch.
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Quilla

Clue: Quillans are scholars and teachers. Seek out a seminar where secret knowledge is imparted upon the eager student.
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Lise

Clue: Lisians constantly strive for innovation. Seek out a hall of cases, where a little trim yields large results.
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