Highland Marketing ONLINE
Computerized sorts save you money. Postage for Letter Carrier Presorts (LCP) is usually significantly less than postage for manual sorts. The mail is sorted at several levels. The idea is to create bundles that can be given directly to letter carriers, wherever possible.
LCP postage rates tend to decrease further where higher percentages of the addresses are in one or more geographic areas. Larger mailings tend to provide better postage rates because they usually increase volumes into all geographic areas. Therefore, the two key factors for achieving even lower postage rates are concentration and volume.
Computerized postal sort services save you money and allow higher levels of throughput (i.e. the job requires less manual labour).
However, computerized sorts are not always possible.
Sometimes you may provide us with mailing labels that were acquired from an outside source. On rare occasions, we encounter an unusual file format that cannot be converted to one of the many standard formats that we use.
If we are unable to do a computerized sort for you, we can offer you manual sorting services.
We provide a diverse range of solutions and services to help support you in all your direct marketing needs. Take a moment to browse through our various solutions. We’re sure you’ll find something that is right for you!
Based on 15 years of experience, our knowledge base is full of helpful hints, packaging concepts, real-world case files, reference documents and more, all available to help you make the most of your direct marketing efforts.
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Our Creative Director, Matt Ward, maintains a blog he calls the dESIGNER'S cLOISTER. Featuring considerations of various facets of design for both print and web, with a particular slant towards the do-it-yourself designer, this blog seeks to inform and entertain.
Click here to visit Matt Ward's dESIGNER'S cLOISTER.
For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.
Click here to search for a postal code.
The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.
Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!
