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Our Seminars

We offer a number of different seminars, each focusing on a different aspect of direct marketing. These interactive half-day sessions feature in-depth, topical discussions, real-world cases studies and comprehensive take-away materials that will help empower your direct marketing efforts.

The Secrets of Direct Mail:
Why it Works and How to Use It

This intensive full-day seminar ultimately tackles the question of direct mail as a marketing and advertising tool. Designed to both introduce and equip, the seminar will teach you:

  • Fundamental differences between marketing and advertising
  • The 5 keys of advertising
  • The advantages and disadvantages of different types of media
  • The 9 secrets to achieving successful direct mail
  • How to discover hidden gems through data mining
  • How to save thousands of dollars on your direct mail programs

Based on over fifteen years of experience in the direct mail industry, this seminar offers true value to both the novice and the seasoned marketer. Real-world examples and case studies illustrate successful, and sometimes not-so-successful techniques, while the extensive take-home materials provide a powerful resource to help you recall and implement what you learn.

Additionally, the September 24th session of this seminar will cover the upcoming and extensive changes to many of Canada Post’s core products, effective January 12, 2009. This information is critical for anyone who will be mailing in 2009, and will be included in the seminar at no additional cost to you.

Cost: $249.99

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The Evolution of Direct Mail:
Advanced Packaging and Personalization

This intensive full-day seminar builds upon the foundation established in “The Secrets of Direct Mail: Why It Works and How to Use It,” teaching participants how to extend the power of their direct mail through unique packaging techniques and advanced personalization. Participants will learn:

  • The concept of personalization through variable print
  • The power of variable imaging
  • Database requirements for effective personalization
  • How to avoid the curse of impersonal personalization
  • A full range of packaging concepts and options
  • How to select a packaging concept based on your unique requirements
  • The packaging concept caveats that you need to consider

Based on over fifteen years of experience working with personalization and mailing packages and design – including self-mailers, envelopes, poly packages and dimensional mail – this seminar can help you give your direct mail programs the boost you’ve been looking for. Real-world samples let you get your hands on actual packages and personalized materials, while the extensive take-home materials provide a powerful resource to help you recall and implement what you learn.

Cost: $249.99

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We have saved our clients millions of dollars since we entered into this business back in 1993. And, we have been a part of some incredibly successful campaigns. We are so sure that you will enjoy our seminars that we are prepared to give you a 100% money back guarantee if you feel our seminar was not worth your modest $99 investment.
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HM Poll

What is your primary reason for visiting Highland Marketing ONLINE?

to find out about our services
to browse the new site
to find out what's new at Highland
just curious
not sure how I got here
blogs

Our Creative Director, Matt Ward, maintains a blog he calls the dESIGNER'S cLOISTER. Featuring considerations of various facets of design for both print and web, with a particular slant towards the do-it-yourself designer, this blog seeks to inform and entertain.

Click here to visit Matt Ward's dESIGNER'S cLOISTER.

look up a postal code

For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.

Click here to search for a postal code.

The Gotcha Gang

The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.

Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!

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To us, innovation means continually looking for direct marketing opportunities and/or alternatives that clients may not perceive themselves, and presenting these to clients in a fair and honest manner.

We also challenge all of our employees to develop innovative ideas to help streamline plant production while still maintaining very high levels of quality assurance. Additionally, we instill the need to recommend quality-oriented procedures where special attention may be required in specific areas on a given job.

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We believe that commitment is consistently doing what is expected, always doing what one says one will do and communicating any deviations from what is expected or planned. True commitment provides a solid base for any team and truly maximizes success at all levels.

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There is an old saying that goes: "business is a fair exchange of values." We believe that long-lasting business relationships can only be built on mutual respect. Without a fair exchange and respect from both sides, a business relationship cannot be sustained.

We also believe that respect is founded on understanding. Many of our clients recognize that our innovation has saved them thousands, tens of thousands and, in some cases, hundreds of thousands of dollars. These same clients also understand that, although we do not offer the cheapest, nor the most expensive rates, the added value that we bring in the long run far offsets our modestly higher prices. As such, we have been extremely fortunate with long term customer loyalty. It’s something like the old expression: "kindness is something you cannot give away."

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Find the Lost Islands
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There is a place, not so far away, filled with marvels and wonders beyond our understanding. It is a place where the very fabric of space appears to come undone, and where the four lost continents of Arkavakia, Vaylora, Quilla and Lise float like stony beacons in their sea of swirling mists.

Can you find and unlock the gateways to all four continents? They have been scattered throughout the pages of this site. So far you have accessed these continents:

Arkavalia

Clue: Arkavalians are passionate about structure and information. Seek out a special place where things are restructured.
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Vaylora

Clue: Vaylorans have refined the art of communication. Seek out a mode of communication with a personal touch.
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Quilla

Clue: Quillans are scholars and teachers. Seek out a seminar where secret knowledge is imparted upon the eager student.
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Lise

Clue: Lisians constantly strive for innovation. Seek out a hall of cases, where a little trim yields large results.
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