Highland Marketing ONLINE
The Highland Marketer archive is designed as something of a digital library, collecting every issue of the Highland Marketer in digital, downloadable format. As such, it works as a resource through which the valuable sales and marketing insights outlined in the pages of the magazine are made available to readers from across the entire globe.
Winter 2008
This issue of the Highland Marketer was special in several regards. Though it did not have the thematic unity of the previous issue, it marked the first issue to incorporate advanced variable print in order to personalize the book itself. The cover, letter from the president and seminar advertisement were all personalized with either the recipients name, company name or both.The issue also contained several interesting articles, including Dave Ward’s fishing analogy, entitled "Fishing for Sales" and "Welcome to RPN Boulevard," a short piece that introduces readers to the world of Repositionable Notes.
Additionally, the winter 2008 issue was the first issue of the Highland Marketer to feature a story about the notorious Gotcha Gang, as evidenced by the painting of Inspector Hamish McMoney on the cover.
Winter 2007
This issue of the Highland Marketer took the concept of “corporation and community: the power of giving and receiving” as its central theme! The three feature articles addressed such issues as leveraging the power of corporate giving as a marketing tool, carefully selecting charities and non-profits to support, and the unique concept of altruistic marketing – which can allow smaller businesses to make a meaningful contribution to the community through their marketing efforts.Other articles in the magazine addressed the issues of improving your sales force, of crafting conversational writing, and the concept of word of mouth marketing, through a review of Mark Hughes’ book Buzzmarketing.
Fall 2006
After the transitional, June 2006 issue of the Highland Marketer, we moved forward and published the first issue of the Highland Marketer as a genuine publication.The bold cover of this issued asked the critical question: “Is your marketing database really secure? Learn to assess the risk,” while the hard-hitting cover article asked: “It’s Eleven O’Clock. Do you know where your data is?” The article itself then went on to talk about issues surrounding the security of marketing data and offered 7 steps toward improving that security.
Other articles included important insights into the areas of selling, your employees and even some practical advice on effective writing, creating a well-rounded collection of articles that were truly a benefit to our readers.
June 2006
The June 2006 issue of the Highland Marketer was something of a transitional piece. Previously, the Highland Marketer had been distributed as a newsletter, featuring relevant information about Highland Marketing as a company, about our services and about news and developments in the direct mail industry.With the June 2006 issue, however, we began to move our former newsletter towards becoming a genuine publication. The issue featured objective articles on the topics of sales and marketing, including an article from our first guest writer, Doug MacMillan.
However, we felt that we could not proclaim this issue of the Highland Marketer as a genuine magazine, because it was still slanted very heavily towards Highland Marketing as a company. In fact, we used this issue to launch our new corporate image. As such, the colours used throughout the book were meant to be reflective of our brand, and much of the editorial spoke of how we were changing as a company.
Still, with its clean and open layout and articles on qualifying sales, committing to tasks and the empowerment of employees, this issue clearly demonstrated that we had the skills to produce a high quality magazine, such as the Fall 2006 issue that was still to come.
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Based on 15 years of experience, our knowledge base is full of helpful hints, packaging concepts, real-world case files, reference documents and more, all available to help you make the most of your direct marketing efforts.
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Our Creative Director, Matt Ward, maintains a blog he calls the dESIGNER'S cLOISTER. Featuring considerations of various facets of design for both print and web, with a particular slant towards the do-it-yourself designer, this blog seeks to inform and entertain.
Click here to visit Matt Ward's dESIGNER'S cLOISTER.
For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.
Click here to search for a postal code.
The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.
Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!
