Highland Marketing ONLINE
As we have mentioned in other sections of this site, sometimes we do not know what it is that we ought to know that can result in our saving a lot of money or spending a lot more money than we need to.
Canada Post has eligibility criteria for each classification of mail. In addition, there are some conditions that can automatically disqualify an item from being accepted in a particular classification of mail. On the other side of the coin there are some things that, if present, can enhance the likelihood of being classified a particular way.
Semantics can also play an import part in the perception of the piece. Some words just have particular implications. For example, if the words volume or issue are present, there is an inclination to think Publication. It’s not that these words cannot be used with other types of mail. It is more a matter of the rationale and posturing for each particular case.
Probably the most important facets of getting a favourable ruling are first and foremost the design and structure followed by the explanation and rationale.
Of course, as a pre-requisite, both the design of the mailing piece and related submission must be based on a solid knowledge of Canada Post rules and regulations for particular products.
We have never tried to break the rules. However, over the years we have recognized that in addition to specific black and white areas, there are also gray areas that can be subject to interpretation and some degree of latitude.
The long-term effects of an unfavorable ruling can be very expensive. To help you to get the most favourable ruling for your mailing pieces we can:
- review your objectives with you and/or your agency
- assess the implications of intent, weight, dimensions and volumes
- recommend the mailing classifications that best suit your application
- prepare your submission to Canada Post
- review the Canada Post submission with you and/or your agency
- present your submission to Canada Post for a classification ruling
Typically, as there can be a considerable amount of consulting time spent on rulings, these services are offered on a fee basis at a rate of $125 per hour. With a minimum two-hour investment you could save many thousands of dollars over the years.
We provide a diverse range of solutions and services to help support you in all your direct marketing needs. Take a moment to browse through our various solutions. We’re sure you’ll find something that is right for you!
Based on 15 years of experience, our knowledge base is full of helpful hints, packaging concepts, real-world case files, reference documents and more, all available to help you make the most of your direct marketing efforts.
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Our Creative Director, Matt Ward, maintains a blog he calls the dESIGNER'S cLOISTER. Featuring considerations of various facets of design for both print and web, with a particular slant towards the do-it-yourself designer, this blog seeks to inform and entertain.
Click here to visit Matt Ward's dESIGNER'S cLOISTER.
For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.
Click here to search for a postal code.
The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.
Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!
