Highland Marketing ONLINE
We have created an extensive research database of urban residential addresses, business addresses and rural addresses to assist in our mailing research projects. Additionally, we can correlate the addresses against tables that we have built to select groups of records that will be representative of population distributions across the country.
Using our research database and/or client-supplied data we can look at the impact of using different classifications, weights and sizes of mail. This could be as simple as comparing Lettermail against Address Admail. Or it might be a more a complex analysis, comparing Lettermail at Standard and Oversize sizes, against Addressed Admail at Standard and Oversize sizes against Publications Mail with or without samples using an NDG/Regional sort or LCP sort depending on weight ranges falling within 100 - 200 grams and beyond.
The foregoing may sound a little confusing. But then, so are the various classifications of mail, sub-classes, weights and sizes. Though it may sound befuddling, we have completed many analyses, such as that mentioned above, resulting in savings of thousand of dollars for our clients.
We provide a diverse range of solutions and services to help support you in all your direct marketing needs. Take a moment to browse through our various solutions. We’re sure you’ll find something that is right for you!
Based on 15 years of experience, our knowledge base is full of helpful hints, packaging concepts, real-world case files, reference documents and more, all available to help you make the most of your direct marketing efforts.
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Our Creative Director, Matt Ward, maintains a blog he calls the dESIGNER'S cLOISTER. Featuring considerations of various facets of design for both print and web, with a particular slant towards the do-it-yourself designer, this blog seeks to inform and entertain.
Click here to visit Matt Ward's dESIGNER'S cLOISTER.
For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.
Click here to search for a postal code.
The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.
Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!
