Highland Marketing ONLINE
Pricing is enormously diverse across the broad range of Canada Post’s mailing products. Both large businesses and experienced mailers leave millions of dollars on the table every year, often without even knowing it.
If you take the time to read our case files you can see where we have help clients to save untold amounts of money. We are very good at spotting the most cost-effective ways to use the Canadian mail system and we are sure that we can help you.
An examination of your Canada Post statements of mailings and associated samples can tell us many things. Specifically, it can tell us about the:
- Nature of the message
- Contents
- Carrier (envelope, poly, self-mailer)
- Class of mail used
- Weight
- Size (length, width, thickness)
- Volume
Like we have said, your savings can be huge. As an example, we saved one large corporate mailer over $160,000 in postage in one week alone, based on some simple recommendations. Compare that against our modest hourly rate of $125 per hour and ask yourself if a few hours of our time or even a couple of days is not worth the investment.
We provide a diverse range of solutions and services to help support you in all your direct marketing needs. Take a moment to browse through our various solutions. We’re sure you’ll find something that is right for you!
Based on 15 years of experience, our knowledge base is full of helpful hints, packaging concepts, real-world case files, reference documents and more, all available to help you make the most of your direct marketing efforts.
What is your primary reason for visiting Highland Marketing ONLINE?
Our Creative Director, Matt Ward, maintains a blog he calls the dESIGNER'S cLOISTER. Featuring considerations of various facets of design for both print and web, with a particular slant towards the do-it-yourself designer, this blog seeks to inform and entertain.
Click here to visit Matt Ward's dESIGNER'S cLOISTER.
For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.
Click here to search for a postal code.
The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.
Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!
