Highland Marketing ONLINE
Sometimes we do not know what it is that we ought to know that can result in our saving a lot of money or spending a lot more money than we need to. This is very often the case when it comes to classifications of mail.
Did you know that the intent and content of newsletters can have a direct affect on whether they might be classified as Addressed Admail or Publications Mail? Did you know that Publications Mail can be bigger and heavier and, in some instances, cost considerably less to mail than Addressed Admail? However, at the same time, some smaller light newsletters can actually cost slightly more to mail as Publications Mail rather than Addressed Admail.
All of this may sound confusing, but there are other factors that also come in to play when looking at rulings for Addressed Admail or Lettermail as well as weight and size variances and considerations for different categories within Addressed Admail, Dimensional Addressed Admail and Lettermail. As noted in other areas of this web site, in extreme cases, a one-gram difference can increase postage by up to $10.00, making some mailing and fulfillment programs cost-prohibitive.
Sound advice in this area is extremely important. For example, if you mail 15,000 newsletters, bi-monthly, containing objective information and advertising and weighing 200 grams each, the average postage would be about $0.43 (using 2008 rates). However, to mail the same item as Addressed Admail it would cost about $0.83 per piece. At a difference of $0.40 per piece, a Publications Mail ruling would save $36,000 per year and $360,000 over a ten-year period!
There are really four main items that can have a dramatic effect on your postage costs in Canada. These are:
- intent and content of your material
- the weight of the mailing piece
- the dimensions of the mailing piece (length, width and thickness)
- volume of pieces mailed
Additionally, in some instances, delivery time requirements can also affect your costs.
Taking these factors into consideration, we can often provide recommendations that help you stay within the most cost-effective classification and size categories for your mailing and fulfillment projects.
In many instances, we can provide basic information free of charge for our active clients. However, where a more detailed analysis and/or a written report is required there may be a modest fee for the service.
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Based on 15 years of experience, our knowledge base is full of helpful hints, packaging concepts, real-world case files, reference documents and more, all available to help you make the most of your direct marketing efforts.
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Our Creative Director, Matt Ward, maintains a blog he calls the dESIGNER'S cLOISTER. Featuring considerations of various facets of design for both print and web, with a particular slant towards the do-it-yourself designer, this blog seeks to inform and entertain.
Click here to visit Matt Ward's dESIGNER'S cLOISTER.
For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.
Click here to search for a postal code.
The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.
Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!
