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The postcard is the simplest of all self-mailers. Both sides can be used for graphics and your message. Of course, if it is being mailed to a specific address, you must leave room for the mailing address and usually a postal indicia.
1. Your message, generally comprised of a mixture of text and graphics.
2. The postal indicia.
3. The mailing address.
You have significantly more flexibility with the placement of the address and indicia when designing a postcard that is to be mailed as pre-sorted Addressed Admail. For example, the following illustration shows how the address and indicia are at right angles to the text. This would be acceptable as pre-sorted Address Admail but it would not be acceptable as Lettermail.
1. Your message, generally comprised of a mixture of text a graphics.
2. The postal indicia
3. The mailing address
Cautionary Notes:
CN 1. All postcards must be at least .18 mm thick.
CN 2. If items are mailed as pre-sorted Addressed Admail, the maximum size for a Short/Long (standard) size postcard is actually larger than if mailed as Lettermail or as Machineable Addressed Admail.
CN 3. If you are planning an event on the other side of the country, and time is a little tight, you might want to give yourself some flexibility and design your postcard to conform with the Lettermail specifications for postcards. This way, if for some reason you did have to mail the pieces as Lettermail, you would not have to incur the much higher non-standard rates for Oversize postcards. However, if you have plenty of time, you can enjoy the extra real estate (space on the card) when mailing at the maximum size for pre-sorted Addressed Admail Short/Long postcards.
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Our Creative Director, Matt Ward, maintains a blog he calls the dESIGNER'S cLOISTER. Featuring considerations of various facets of design for both print and web, with a particular slant towards the do-it-yourself designer, this blog seeks to inform and entertain.
Click here to visit Matt Ward's dESIGNER'S cLOISTER.
For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.
Click here to search for a postal code.
The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.
Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!
