Highland Marketing ONLINE
Welcome to the Mailing Package Concepts section of our website. In this section of our knowledge base, we review various options for packaging your direct mail message and discuss the associated benefits and caveats. It’s also fun to come up with new ideas for packaging, and we will be adding new ideas on an ongoing basis. So, please ensure to check back often.
As always, we do wish to express caution and ask that you please refer to our Mailing Package Concepts Caveats page before implementing any of these packaging concepts for your campaign(s). You will certainly want to ensure that it is within specifications and that delivery time frames are acceptable for your project.
Also, different designs serve different purposes. Some of the more complex concepts might be considered excessively expensive, whereas others are what we like to call “cheap and cheerful.” The best packaging concept will be dictated by the nature of your campaign or promotion. Even within large, international corporations, some mailings are prepared very high end packaging, while others are packaged quite modestly.
We have grouped the package design ideas within categories. As new design ideas are added, we will locate them within their respective categories and flag them as new. The primary categories are as follows:
Self-Mailers
Simple but effective, self-mailers require no external carriers. So enter here to learn different ways to prepare self-mailers and shed the cost of envelopes and other carriers.
Specialized Carriers
Specialized carriers allow you to give an extra bit of pop to your direct mail piece, by adding an element of intrigue through interesting shape, added volume.
Poly Presentations
Many publications are mailed in polybags, but they are used for other types of mail as well. They are usually less expensive than envelopes their transparency allows the contents to be viewed before the package is ever opened.
Envelopes
Probably the most common form of packaging for mail, envelopes come in a vast array of shapes and sizes. Learn about some of the different envelopes that can help perfect your direct mail campaign.
Things that Stick and Other Tricks
Think of these things as direct mail add-ons. By adding or implementing these items and concepts, you can tweak your piece however you’d like.
Concepts Caveats
We strongly recommend that you take a moment to read our caveats page, which outlines a number of issues of which you should be aware before implementing any packaging concept.
We provide a diverse range of solutions and services to help support you in all your direct marketing needs. Take a moment to browse through our various solutions. We’re sure you’ll find something that is right for you!
Based on 15 years of experience, our knowledge base is full of helpful hints, packaging concepts, real-world case files, reference documents and more, all available to help you make the most of your direct marketing efforts.
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Our Creative Director, Matt Ward, maintains a blog he calls the dESIGNER'S cLOISTER. Featuring considerations of various facets of design for both print and web, with a particular slant towards the do-it-yourself designer, this blog seeks to inform and entertain.
Click here to visit Matt Ward's dESIGNER'S cLOISTER.
For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.
Click here to search for a postal code.
The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.
Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!
