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Printed in U.S.A.

Items that are printed in the United States (sales brochures, literature, catalogues envelopes etc.) for distribution in Canada, must have the phrase "Printed in U.S.A." printed on each individual item. This is a Canada Customs requirement. Unfortunately, if this requirement is not met, Canada Customs will demand that each piece be manually stamped with this phrase before they will permit the shipment to clear customs. Stamping materials this way is a tedious task. However, it can be easily avoided by having the printer include this phrase when the materials are on the press.

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blogs

The Highland Marketing Blog is a forum through which we can share our extensive experience in the direct marketing world. Many of the entries that touch on using postal services will focus on the Canadian postal system. However, many of the other entries will focus on concepts of design and packaging, and are applicable for all direct marketers.

Click here to visit the blog. We hope we can help!

look up a postal code

For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.

Click here to search for a postal code.

The Gotcha Gang

The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.

Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!

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To us, innovation means continually looking for direct marketing opportunities and/or alternatives that clients may not perceive themselves, and presenting these to clients in a fair and honest manner.

We also challenge all of our employees to develop innovative ideas to help streamline plant production while still maintaining very high levels of quality assurance. Additionally, we instill the need to recommend quality-oriented procedures where special attention may be required in specific areas on a given job.

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We believe that commitment is consistently doing what is expected, always doing what one says one will do and communicating any deviations from what is expected or planned. True commitment provides a solid base for any team and truly maximizes success at all levels.

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There is an old saying that goes: "business is a fair exchange of values." We believe that long-lasting business relationships can only be built on mutual respect. Without a fair exchange and respect from both sides, a business relationship cannot be sustained.

We also believe that respect is founded on understanding. Many of our clients recognize that our innovation has saved them thousands, tens of thousands and, in some cases, hundreds of thousands of dollars. These same clients also understand that, although we do not offer the cheapest, nor the most expensive rates, the added value that we bring in the long run far offsets our modestly higher prices. As such, we have been extremely fortunate with long term customer loyalty. It’s something like the old expression: "kindness is something you cannot give away."

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