With the advancement of technology, many businesses have elected to scan signatures to be included at the closing of their personalized letters. However, this process can be more complicated than it may initially appear. This page will reveal a few tricks to help you achieve crisp and clean signatures to include for your letters.
First, let us address some of the problems that can arise when scanning. No paper is ever completely white. It always contains some degree of granulation and discolouration so that when an image is scanned it may have a background that is not completely white, as occurs in the following sample image:
When this signature was scanned, the scanner read most of the background (the paper) as being a colour which, while it was close to white, was not actually pure white. Thus, the image ends up having a light greyish background rather than a white background. This is not always as noticeable as with the above image, which has been darkened in order to clearly show the background, but even shades of grey so bright that they appear white on the computer screen can result in a shaded background when printing.
A similar problem can occur with the actual signature itself. In the same way that a scanner reads the paper as being many different shades of 'white,' so to does a signature written in black ink contain many different shades of 'black.' When it is scanned, most of the signature will likely be registered as a dark grey and the edges of the signature will likely be blended with the whitish background. When signatures like this are printed they often appear blurry or pixilated.
Here are some tips to help fix or avoid these problems. These tips assume that the letter into which the signature is being inserted is created in Microsoft Word 97 or 2000.
Note that converting to black and white can require some preliminary work. If the signature has some lighter sections in its lines, where the ink does not fully cover the paper, for example, converting to black and white might cause these sections to turn to white rather than black, creating unwanted holes or gaps in the signature.
To avoid this problem, adjust the brightness and contrast of the image. Turn the contrast up. This will brighten the light colours and darken the darker colours, hopefully making the lines of the signature darker.
If some parts of the signature lighten rather than darken, try lowering the brightness. The background will also darken, but, as long as the image is not overly darkened this can be fixed by turning up the contrast again.
Since every scanner and every image is different, it is impossible to lay out an exact process for adjusting brightness and contrast. Finding the right combination will be a matter of experimentation, so be sure to save a copy of the image before making any adjustments so that you have something to return to if your adjustments do not yield the desired results.
If adjusting brightness and contrast does not work, it may be necessary to very carefully go over parts of the signature with the pen or paintbrush tool, using black or a dark grey. However, as this is a very sensitive process, requiring a steady hand, this is only recommended for those who are familar and comfortable with their graphics package.
Once the lines of the signature are uniformly dark and the background is uniformly bright, the image is ready to be converted into black and white. The signature should now look something like this:
This process is by no means unique to signature graphics. The same basic principles can be applied to other simple black and white graphics, such as postal indicias or simple company logos.
If any of these recommendations prove to be beyond the capabilities of your graphics software, please contact us at Highland Marketing, and we will be happy to scan or manipulate your signature before printing your letters.
Our Creative Director, Matt Ward, maintains a blog he calls the dESIGNER'S cLOISTER. Featuring considerations of various facets of design for both print and web, with a particular slant towards the do-it-yourself designer, this blog seeks to inform and entertain.
Click here to visit Matt Ward's dESIGNER'S cLOISTER.
For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.
Click here to search for a postal code.
The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.
Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!
To us, innovation means continually looking for direct marketing opportunities and/or alternatives that clients may not perceive themselves, and presenting these to clients in a fair and honest manner.
We also challenge all of our employees to develop innovative ideas to help streamline plant production while still maintaining very high levels of quality assurance. Additionally, we instill the need to recommend quality-oriented procedures where special attention may be required in specific areas on a given job.
We believe that commitment is consistently doing what is expected, always doing what one says one will do and communicating any deviations from what is expected or planned. True commitment provides a solid base for any team and truly maximizes success at all levels.
There is an old saying that goes: "business is a fair exchange of values." We believe that long-lasting business relationships can only be built on mutual respect. Without a fair exchange and respect from both sides, a business relationship cannot be sustained.
We also believe that respect is founded on understanding. Many of our clients recognize that our innovation has saved them thousands, tens of thousands and, in some cases, hundreds of thousands of dollars. These same clients also understand that, although we do not offer the cheapest, nor the most expensive rates, the added value that we bring in the long run far offsets our modestly higher prices. As such, we have been extremely fortunate with long term customer loyalty. It’s something like the old expression: "kindness is something you cannot give away."
There is a place, not so far away, filled with marvels and wonders beyond our understanding. It is a place where the very fabric of space appears to come undone, and where the four lost continents of Arkavakia, Vaylora, Quilla and Lise float like stony beacons in their sea of swirling mists.
Can you find and unlock the gateways to all four continents? They have been scattered throughout the pages of this site. So far you have accessed these continents: