Highland Marketing ONLINE
This section is much like an online library, and contains a collection of valuable reference materials and other downloadable items, all designed to help you get the most out of your direct marketing efforts. We expect this reference library to continue to grow and evolve as we make new documents available, bases on changes and developments relating to direct marketing in Canada.
Database and Address Accuracy Primer
This document was prepared in order to help Canadian mailers improve their overall address accuracy and assist in the effective structuring of their marketing databases. It is currently in its second edition.
Postage Cost Analysis 2010
The 2010 Postage Cost Analysis covers a wide range of Canada Post products. This document considers the implications of the up-coming changes, while providing detailed, cost-comparing tables. It also takes a brief look at the future of mail in Canada. It is a must-read for anyone who will be mailing in 2010.
Postage Cost Analysis 2009
The 2009 Postage Cost Analysis is more in-depth than ever before. Covering a wide range of Canada Post products, this document considers the implications of the up-coming changes, while providing detailed, cost-comparing tables. It is a must-read for anyone who will be mailing in 2009.
Postage Cost Analysis 2008
This comparative cost analysis contains seven tables illustrating 2008 price changes for key Canada Post products, as well as relevant discussion of other developments in the Canadian direct mail industry.
Advanced Personalization Checklist
We firmly believe that Advanced Personalization will be the way of the future. However, like any advanced technology, there are some important details that must be considered. This document provides a checklist of important steps that will help all your Advanced Personalization projects run smoothly.
Postal Indicias
This page is designed to offer downloadable artwork for a wide range of Canada Post postal indicias. The indicias are available in .BMP, .GIF and .TIF formats.
Exclusive Direct Marketing Information Package
This information package is available exclusively to Highland Marketing customers, and contains a helpful article featuring six different ideas that you can use to improve the overall effectiveness of your direct mail campaign.
Making Your Data Letter Perfect
We have always considered personalized letters to be one of the most powerful tools in direct marketing. However, if you don’t do it right, the impact they have can be just the opposite of what you’re looking for. This document will help avoid some of the pitfalls that many people face with personalized letters.
Make Your Display Ad Work
As the publishers of the Highland Marketer, we work with display ads on a regular basis. To assist our clients, we have prepared this document about key areas to consider when designing a display ad.
Ten Steps Towards Secure Marketing
Your client data is your company’s business. Too often, we hear of data that goes missing or shows up in inappropriate places. As an ongoing commitment to the integrity of our services, we have prepared a document entitled "Ten Steps Towards Secure Marketing" to help you secure your client data.
We provide a diverse range of solutions and services to help support you in all your direct marketing needs. Take a moment to browse through our various solutions. We’re sure you’ll find something that is right for you!
Based on 15 years of experience, our knowledge base is full of helpful hints, packaging concepts, real-world case files, reference documents and more, all available to help you make the most of your direct marketing efforts.
Sometimes it's nice to know the difference in postage costs between Lettermail and pre-sorted Addressed Admail. Use our Admail Savings Calculator to satisfy your curiosity or to see if a Phantom mailing might make sense.
What is your primary reason for visiting Highland Marketing ONLINE?
The Highland Marketing Blog is a forum through which we can share our extensive experience in the direct marketing world. Many of the entries that touch on using postal services will focus on the Canadian postal system. However, many of the other entries will focus on concepts of design and packaging, and are applicable for all direct marketers.
Click here to visit the blog. We hope we can help!
For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.
Click here to search for a postal code.
The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.
Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!
