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Knowledge Base

Helpful Hints

This section of our website collects an array of hints, tips and suggestions that we have compiled to help our clients succeed with their Canadian direct marketing projects. We expect this collection of articles to continue to grow and evolve as changes occur within Canada Post products and as new innovations are implemented at Highland Marketing.
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Mailing Package Concepts

In our Mailing Package Concepts section, we review many of the innovative options that you can use to package your direct mail message. Featuring discussions of the associated benefits and caveats, it’s the perfect resource to help tickle your creativity.
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Case Files

The Highland Case Files focus on specific instances in which we have been able to make recommendations that saved significant amounts of money for Highland Marketing clients. Read them for yourself, and take advantage of some of these amazing cost-saving techniques.
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Reference Documents & Downloads

This section is much like an online library, and contains a collection of valuable reference materials and other downloadable items, all designed to help you get the most out of your direct marketing efforts. We expect this reference library to continue to grow and evolve as we make new documents available, bases on changes and developments relating to direct marketing in Canada.
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Classifications of Mail

Canada Post offers a number of different mailing products to meet a range of needs and purposes. Each product has its own features, requirements and restrictions, and knowing all the differences can be an immense challenge.

On this page, we will offer a very general consideration of those Canada Post products that Highland Marketing uses most frequently on behalf of our clients.

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Gotcha Gang

Our beloved rogues seemed to have made their way into the hearts of many that have received emails about their escapades. If you have not heard of the Gotcha Gang, they are a group of nefarious miscreants that live of the spoils of extra postage paid by unsuspecting mailers. For a little lighthearted humour, with an educational twist do read on!
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HM Poll

What is your primary reason for visiting Highland Marketing ONLINE?

to find out about our services
to browse the new site
to find out what's new at Highland
just curious
not sure how I got here
blogs

Our Creative Director, Matt Ward, maintains a blog he calls the dESIGNER'S cLOISTER. Featuring considerations of various facets of design for both print and web, with a particular slant towards the do-it-yourself designer, this blog seeks to inform and entertain.

Click here to visit Matt Ward's dESIGNER'S cLOISTER.

look up a postal code

For your convenience, we have provided a link to Canada Post's free, online Postal Code Look-Up utility. It is simple and easy to use. Just fill in the address information and press the "submit" button. The utility will then process the information and return the corresponding postal code, so long as the information provided is that of valid Canadian address.

Click here to search for a postal code.

The Gotcha Gang

The Gotcha Gang is a fictitious group of “rogues” created by Highland Marketing in order to represent the often-unpleasant effect of direct marketing decisions that result in paying excess postage or labour costs, or which ultimately minimize opportunity.

Click here to read about their adventures and learn how protect yourself from the sting of the Gotcha Gang!

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To us, innovation means continually looking for direct marketing opportunities and/or alternatives that clients may not perceive themselves, and presenting these to clients in a fair and honest manner.

We also challenge all of our employees to develop innovative ideas to help streamline plant production while still maintaining very high levels of quality assurance. Additionally, we instill the need to recommend quality-oriented procedures where special attention may be required in specific areas on a given job.

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We believe that commitment is consistently doing what is expected, always doing what one says one will do and communicating any deviations from what is expected or planned. True commitment provides a solid base for any team and truly maximizes success at all levels.

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There is an old saying that goes: "business is a fair exchange of values." We believe that long-lasting business relationships can only be built on mutual respect. Without a fair exchange and respect from both sides, a business relationship cannot be sustained.

We also believe that respect is founded on understanding. Many of our clients recognize that our innovation has saved them thousands, tens of thousands and, in some cases, hundreds of thousands of dollars. These same clients also understand that, although we do not offer the cheapest, nor the most expensive rates, the added value that we bring in the long run far offsets our modestly higher prices. As such, we have been extremely fortunate with long term customer loyalty. It’s something like the old expression: "kindness is something you cannot give away."

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Find the Lost Islands
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There is a place, not so far away, filled with marvels and wonders beyond our understanding. It is a place where the very fabric of space appears to come undone, and where the four lost continents of Arkavakia, Vaylora, Quilla and Lise float like stony beacons in their sea of swirling mists.

Can you find and unlock the gateways to all four continents? They have been scattered throughout the pages of this site. So far you have accessed these continents:

Arkavalia

Clue: Arkavalians are passionate about structure and information. Seek out a special place where things are restructured.
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Vaylora

Clue: Vaylorans have refined the art of communication. Seek out a mode of communication with a personal touch.
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Quilla

Clue: Quillans are scholars and teachers. Seek out a seminar where secret knowledge is imparted upon the eager student.
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Lise

Clue: Lisians constantly strive for innovation. Seek out a hall of cases, where a little trim yields large results.
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