Integrated Direct Marketing
A direct marketing strategy focusing on the use of select, integrated platforms to communicate consistent messages that reference and/or reinforce each other in order to do more with your marketing dollar.
What is the real benefit of integrated direct marketing?
The definition above explains what Integrated Direct Marketing is. But, what is the real benefit to you? It is a simple way to leverage your marketing dollars, maximizing your brand presence while minimizing costs.
Integrated Direct Marketing works across multiple platforms, such as direct mail, web, email and social media. We could write extensively about each of these areas, but as the old saying goes, a picture is worth a thousand words. As such, we’ve designed a a few example postcards—for fictitious businesses—in order to showcase the key components at work.
Feel free to browse through the cards. If you see anything that you think might work for your business, or if you have any questions, please do not hesitate to contact us.
Increasing Value Through Web-Based Contest
Effective marketing is always about presenting the customer with a tangible sense of value. In this example, the featured Exploration in Art challenge adds value to the studio tour by bringing an entertaining, interactive element to the experience, along with the possibility of a tangible reward, all framed through a unique online contest.
Making Email Worthwhile for the Customer
If you build something, customers might find it and embrace it, but if you make it worth their while the chances of buy-in certainly increases. In this example, we’re offering the customer personalized content, providing a mechanism through which they can decide to receive information and valuable promotions on the products and areas that interest them.
Gaining Traction With Social Media
Today, it seems everybody is talking on social media. Hopefully, they’re talking about you—and in a good way! There is no doubt that social media is a powerful marketing tool, but sometimes it can be difficult to gain traction. In this example, we present the customer with the potential of a tangible reward for engaging with and mentioning the golf course on social media.
Providing Fast, Accessible Information
We’re marketing to a fast-paced world, where people are used to having information right at their fingertips. The longer it takes for a user to accomplish a task, the more likely they are to abandon it. In this example, we use a basic QR code to provide customers with instant access to the restaurant’s online menu, with the hopes of wheting their appetites.
If you are a Highland Marketing customer, we appreciate your business and the confidence that you place in us.
If you are not a Highland Marketing customer, we would welcome the opportunity to get to know you better and discuss our direct mail, direct communication and integrated website development services. Simply give us a call at 1-800-422-1309.