Gallery

We’ve had the opportunity to work on a wide range of awesome and interesting direct marketing projects over the years.

As these types of direct marketing pieces tend to garner more attention and usually drive better results, they really should be considered as an investment, not an expense.

This gallery is designed to showcase some of our favourites.

Personalized Belly Band

Personalized Belly Band

On this project, Highland Marketing printed the personalized belly bands and matched them to the names and addresses on the magazine. Note that the magazines were printed on a web press and forwarded to our shop for mail prep and addressing.

The belly bands were personalized on both sides and special care and attention was given to ensure that all data substitutions dropped in perfectly, without spurious wraps which would cause misalignment on the personalized pieces. The belly bands were also held together with perfed wafer seals, so that they could be removed and opened without destroying them.

5 Images

Die Cut Coffee Card

Die Cut Coffee Card

On this project, the client was looking for something different that tied into an offer for a coffee gift card. After a looking at a few different options, our team came up this this fold-over die cut design that was neatly held together with two perfed wafer seals. The client provided the copy and we did the layout on the die cut card.

Note that we can make this die line available for anyone else that may wish to use it on one of their own projects.

5 Images

Sunstar Multi-Panel Foldout Mailer

Sunstar Multi-Panel Foldout Mailer

Highland Marketing provided the die line for this fold out, die cut mailer. Being a roll fold, we graduated the width of the panels so that they would fold together neatly.

Combining an attractive die cut with the multi-panel layout resulted in a mail piece that garnered attention and also provided ample space for copy.

5 Images

Noble Insurance Die Cut Cards

Noble Insurance Die Cut Cards

All creative on these campaigns was developed by the agency, Bev Rock Media Buyer. These unaddressed campaigns have featured extraordinary die cut postcards and have utilized multiple drops to the same addresses to maximize response levels.

3 Images

Muskoka Chair Die Cut

Muskoka Chair Die Cut

Highland Marketing prepared the die line and used information provided by the client to develop the copy and overall design of the card.

3 Images

Sunstar Foldover Mailer

Sunstar Foldover Mailer

Highland Marketing did the design work for the multi-panel foldover die cut. The client provided all graphics, copy and layout for the mailing piece. This addressed mailer evolved from the typical sales mailer, where one or more pieces were stuffed into 5 7/8” X 9“ envelopes.

3 Images

Sunstar Order Stuffers

Sunstar Order Stuffers

Highland Marketing did the design work for the die cut on this piece. The client provided all graphics, copy and layout for the mailing piece. This evolved from a standard 8.5” X 11” sell sheet. The client wanted something with a bit more zest and appeal than the basic 8.5” X 11” sheet.

2 Images

If you are a Highland Marketing customer, we appreciate your business and the confidence that you place in us.

If you are not a Highland Marketing customer, we would welcome the opportunity to get to know you better and discuss our direct mail, direct communication and integrated website development services. Simply give us a call at 1-800-422-1309.