We want to make your data "letter" perfect
We have always considered personalized letters to be one of the most powerful tools in direct marketing. However, if you don’t do it right, the impact they have can be just the opposite of what you’re looking for. This document will help avoid some of the pitfalls that many people face with personalized letters.
This document addresses several considerations about the state of your Data and how it can have an adverse effect on the appearance of personalized letters. These areas include:
- Case Conversions
- Field Re-Alignment and Shifting
- Merging, Purging and Kill File Services
- Silly Check
- Mapping Data Elements and Literal Conversions
Also, the document does note that Highland Marketing provides technical services to help you improve your data in each of these areas.
