Downloads

This section is much like an online library, and contains a collection of valuable reference materials and other downloadable items, all designed to help you get the most out of your direct marketing efforts. We expect this reference library to continue to grow and evolve as we make new documents available, based on changes and developments relating to direct marketing in Canada.

Database and Address Accuracy Primer

This document was prepared in order to help Canadian mailers improve their overall address accuracy and assist in the effective structuring of their marketing databases. It is currently in its second edition.

Advanced Personalization Checklist

We firmly believe that Advanced Personalization will be the way of the future. However, like any advanced technology, there are some important details that must be considered. This document provides a checklist of important steps that will help all your Advanced Personalization projects run smoothly.

Postal Indicias

Historically, we have provided indicia artwork for free download from this page. However, we have had some concerns about individuals unknowingly downloading the wrong artwork. As such, Highland Marketing is now providing indicia setup for our clients free of charge, and can deliver artwork in a number of key formats.

Exclusive Direct Marketing Information Package

This information package is available exclusively to Highland Marketing customers, and contains a helpful article featuring six different ideas that you can use to improve the overall effectiveness of your direct mail campaign.

Making Your Data Letter Perfect

We have always considered personalized letters to be one of the most powerful tools in direct marketing. However, if you don’t do it right, the impact they have can be just the opposite of what you’re looking for. This document will help avoid some of the pitfalls that many people face with personalized letters.

Make Your Display Ad Work

As the publishers of the Highland Marketer, we work with display ads on a regular basis. To assist our clients, we have prepared this document about key areas to consider when designing a display ad.

Ten Steps Towards Secure Marketing

Your client data is your company’s business. Too often, we hear of data that goes missing or shows up in inappropriate places. As an ongoing commitment to the integrity of our services, we have prepared a document entitled "Ten Steps Towards Secure Marketing" to help you secure your client data.