Great Team Players – Great Team Results!
Case studies are intended to showcase exemplary projects with one or more unique aspects that set them apart. Here at Highland Marketing, we are often the catalyst that helps these projects come to fruition.
We have been blessed to have worked with a diverse mix of adventurous clients that have helped us to pioneer and break new ground in the direct marketing arena. The case studies that follow focus on innovation in several different areas.
A case study on Image and Presence
The marriage of physical presence and unbridled creativity usually delivers extraordinary direct marketing results. Yet physical presence and impact can cost money. In this case study we will look at an exciting “message in a bottle” project that, while it came with a hefty price tag, also delivered truly remarkable results.
A case study on Variable Data Integration
Variable Data Integration (VDI) can be a key ingredient to the success of many direct marketing efforts. In this extensive case study, we will look at one remarkable project that went far beyond conventional personalization, by using customer data to recommend the specific products to customers, based on their geographical location.
A case study on die cut postcards
We often talk about the importance of both getting noticed and repetition in direct marketing. In this case study, we will look at one of the most remarkable postcard programs that we have had the opportunity to work on, and consider some of the reasons for its continuing success.
A case study on product sampling
Product sampling is a great way to put your products into your customers hands and demonstrate how great they really are. In this case study, we will look at the details and mechanics of administering a large and exciting sampling program that allowed consumers to select from a range of different product samples and/or coupons.
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