On April 22, Highland Marketing will be hosting two half-day seminars a the Holiday Inn in Kitchener. These half day seminars, entitled "The Secrets of Direct Mail: Why it Works and How to Use It," cover the basics of direct mail, introducing it as a marketing medium and then delving into some of they key areas that mailers need to consider in order to be successful with their direct mail.

The seminar will consider such areas as the secrets of successful direct marketers, the power of data mining, how to make mail work for your and how to shave thousands of dollars off of your direct mail budgets. It's going to be an intensive and eye-opening seminar, and if you're in the area I encourage you to attend. With a modest $99 cost, it will be well worth your time and money.

Click here to visit hiland.com, where you can read more about the seminars or register for either the morning or afternoon session.

For my part, I will be hard at work preparing the visuals for the presentation. I can't say much right now, as it is still in production, but expect a uniform and elegant presentation that work to achieve impact through minimalism and contrast.

Sound intriguing? Why not register today, and come learn how you can completely retool your direct marketing campaigns.