Today, more than ever, blog posts and tweets are offering us all sorts of advice on effective personalization, data segmentation and cross-selling opportunities, but I have to wonder why I am not seeing more about the actual delivery of the message. In this post, we will look at the three critical D’s that impact variable print – data, design and delivery.
Being proponents of insightful (and tactical) personalization, we are always looking for new ways to help our clients achieve even greater success. In this article, we want to look an exciting project that we were a part of recently, which involved the insertion of a personalized postcard into a magazine! From what we know, it may be a Canadian marketing first.
There are many different things that you need to consider when it comes to variable print. One of those things is the relationship between body copy and line length. In this article, we will look at several examples of variable substitution gone wrong and consider some things that can be done to help avoid these kinds of issues.
Variable print is a constantly growing facet of the direct marketing world, and something that we frequently like to discuss. In this article, we are going to talk about the two main ways that this technology can be use in direct mail – personalization and direct targeting – and discuss the key differences between them.
Our website features a few different “toys” that we want to make you aware of. Have you tried our online postage savings calculator – which estimates how much money you could save using Addressed Admail over Lettermail? What about our variable copy and variable imaging demos, which showcase the power of variable print. Be sure to check them all out and take a bit of time to play with our “toys”.