Articles tagged as "ROI"

Back in June, we published an article entitled “Direct Mail and the Long Term ROI”. Quite obviously, this article deals with the concept of return on investment, and the notion that measuring ROI should actually extend beyond just the weeks immediately following the deployment of a mailing. That article concluded with a brief but interesting [...]

If you want to measure the success of your direct marketing efforts, then one of the areas that you will certainly be looking it is your return on investment (ROI). But, are you looking far enough? In this article, we will consider the importance of long term tracking, and how a broader view can reveal returns that you haven’t been including in your ROI tabulations.