In this article, we will be looking at a number of different things that you can use to make your postcard promotions truly successful. Based on our experiences with our clients and our own promotions and with the work we do for our clients, these ideas can help put a charge into your next postcard promotion!
One of the areas that we have done a lot of work in recently is working with custom, die-cut postcards. As such, we thought that it might be something worth posting about. In this article, we will look at some of our experiences, what some of our clients are currently doing, as well as some of the things we’ve learned in working with custom, die-cut cards.
Can self-mailers help your direct marketing efforts? In this post, we are going to consider the self-mailer question, and look at some of the ins and outs of using this type of mailer. It’s not the ideal format for every mailing, but it’s also worth having a look at. It could save you a bit of money and/or help your piece get noticed.
Recently, it seems that more and more mailers are switching from longer format direct mail pieces to shorter postcards and self-mailers. However, with the increase in the number of these kinds of mailers reaching mailboxes today, how can you make yours stand out? As Canada Post will permit the use of odd shaped postcards for certain types of mail, we have the opportunity to let our mail stand out from the crowd and be noticed.
The creative side of a direct marketing piece is important. But what is the creative side, really? There may be more than your realize, and by working together with a knowledgeable and experienced mail service provider, you can ensure that your unique and innovative design doesn’t turn into an unexpected budget breaker.