We’ve worked on a lot of fulfillment campaigns over the years, and there are a number of things that clients need to consider in order to organize a successful “no-surprises” campaign. In this post, we will look at a number of the things we like to discuss with clients at the very beginning of their direct mail fulfillment projects.
Looking for a bit more creativity in your direct mail? Feeling caught up by a bit of designer’s block? In this post, we are going to look at one method that you can use to stimulate your creativity when it comes to conceptualizing and designing your next direct marketing piece!
One of the things that is easy to struggle with when planning your direct mail campaigns is the cost of developing your pieces. Should you go for something elaborate and expensive, or stick with the plain and economical. But could this cost of aesthetics effect more than just the price of production? Could it actually impact your message?