We’ve discussed the concept of personalization many times before, both here and with out clients, but what about the concept of generic personalization? Is this term nothing more than a ridiculous oxymoron, or could it be something more – like a powerful marketing technique to help you better target your customers and prospects?
Canada Post’s Unaddressed Admail is a powerful direct marketing tool. It affords you a remarkable degree of flexibility when it comes to targeting, especially for an unaddressed product. However, there are a number of things that you need to take into account when using Unaddressed Admail. Fortunately, we’re going to look at some of these these things in this post!
Direct mail can be an extremely effective marketing medium, but its effectiveness can be killed very easily by failing to include one important element, which is absolutely critical to all direct mail. In this post we will look at that element and consider how forgetting it can actually kill your direct marketing efforts.
The creative side of a direct marketing piece is important. But what is the creative side, really? There may be more than your realize, and by working together with a knowledgeable and experienced mail service provider, you can ensure that your unique and innovative design doesn’t turn into an unexpected budget breaker.
There is an art to achieving good design in direct marketing (and in this case, we’re talking specifically about direct mail). However, that doesn’t mean that a good direct mail is also a piece of art. What separates good art from good design? It’s all in the purpose.