Can self-mailers help your direct marketing efforts? In this post, we are going to consider the self-mailer question, and look at some of the ins and outs of using this type of mailer. It’s not the ideal format for every mailing, but it’s also worth having a look at. It could save you a bit of money and/or help your piece get noticed.
In this article, we will look at five different reasons why you might want to consider seeding your name (or the names of trusted friends or associates) into your mailing list. These reasons range from tracking timelines to quality control to protecting your own database.
Well, the year is winding to a close and, along with the Holidays and festive spirit, we are once again facing our annual dose of postage increases. Today, I want to focus on Lettermail postage and how a little planning can help to trim postage costs.
Looking for a bit more creativity in your direct mail? Feeling caught up by a bit of designer’s block? In this post, we are going to look at one method that you can use to stimulate your creativity when it comes to conceptualizing and designing your next direct marketing piece!
One of the things that is easy to struggle with when planning your direct mail campaigns is the cost of developing your pieces. Should you go for something elaborate and expensive, or stick with the plain and economical. But could this cost of aesthetics effect more than just the price of production? Could it actually impact your message?