One of the areas that we have done a lot of work in recently is working with custom, die-cut postcards. As such, we thought that it might be something worth posting about. In this article, we will look at some of our experiences, what some of our clients are currently doing, as well as some of the things we’ve learned in working with custom, die-cut cards.
If you’ve tried direct mail once and it didn’t seem to have any effect, please read this article before you storm off to your designer or creative team. In the majority of cases, effective advertising is more a matter of repetition than it is about dropping one piece and finding the way to untold riches!
Every business has a different image that they want to portray to their clients (or perspective clients). Is your direct mail working to establish and/or support the image that you envision for your business? This blog post “addresses” this issue and offers some general guidance in this area.
Obviously, we all want to spend our money wisely and enjoy the best returns on our marketing investments. In this article, we will consider the relationship between email and direct mail, and look at some recent statistics suggesting that the apparent cost-effectiveness of email marketing may be something of a false economy.
We’ve all heard traditional mail referred to as “snail” mail, but might that term be somewhat detrimental to the overall image of direct mail? And is it even all that meaningful? In this post, I am going to outline why I think it’s time to crush the “snail” and just go back to calling it mail!