Variable print is a constantly growing facet of the direct marketing world, and something that we frequently like to discuss. In this article, we are going to talk about the two main ways that this technology can be use in direct mail – personalization and direct targeting – and discuss the key differences between them.
Our website features a few different “toys” that we want to make you aware of. Have you tried our online postage savings calculator – which estimates how much money you could save using Addressed Admail over Lettermail? What about our variable copy and variable imaging demos, which showcase the power of variable print. Be sure to check them all out and take a bit of time to play with our “toys”.
There is a lot of discussion out there about brand these days, and there is no doubt that it’s an important part of any direct marketing project. But how far does branding reach? In this article we will look at some aspects that many not normally be considered in relationship between your direct mail and your brand.
Often successful marketing is as much about the right timing as it is about the right message. In this article, we will use the metaphor of the notes within a piece of music to emphasize the point that a successful direct mail or advertising piece must properly fit its own unique moment and context.
Ever since the heartwarming, Kevin Costner movie, Field of Dreams, some share an often misguided belief that if they build something, people will flock to it. Though the phrase “if you build it, they will come” has a nice sentiment to it, seasoned advertisers and marketers will know that there is a key ingredient missing. This article explores that element.