There are many different things that you need to consider when it comes to variable print. One of those things is the relationship between body copy and line length. In this article, we will look at several examples of variable substitution gone wrong and consider some things that can be done to help avoid these kinds of issues.
If you want to measure the success of your direct marketing efforts, then one of the areas that you will certainly be looking it is your return on investment (ROI). But, are you looking far enough? In this article, we will consider the importance of long term tracking, and how a broader view can reveal returns that you haven’t been including in your ROI tabulations.
So often, attention seems to fall on the creative side of direct marketing campaigns, while important elements like data often go mostly overlooked. In this article, we will look at some startling numbers about address accuracy in Canada, and how even the best creative can be effectively killed by weak and inaccurate data.
Typography is one of the most fundamental elements of design (modern or otherwise). Unfortunately, it is also one of the most overlooked elements. This article is prepared as a sort of primer on the very basic things you can potentially do to improve typography and avoid some basic blunders that could have a detrimental effect on your mailers.
There are a lot of things that go into the design and development of a direct marketing piece, not the least of which is the stock on which it is printed. In this article, we will look at some of the things that you will want to consider when selecting the stock for your next project.