Back in June, we published an article entitled “Direct Mail and the Long Term ROI”. Quite obviously, this article deals with the concept of return on investment, and the notion that measuring ROI should actually extend beyond just the weeks immediately following the deployment of a mailing. That article concluded with a brief but interesting [...]
In this article, we will be looking at a number of different things that you can use to make your postcard promotions truly successful. Based on our experiences with our clients and our own promotions and with the work we do for our clients, these ideas can help put a charge into your next postcard promotion!
There is no doubt that the direct mail industry is changing, but it is certainly not dying. Instead, we’ve seen it shift and adapt right before our eyes. Direct mail remains alive and well today, and in this post we would like to share some thoughts about innovation and propagation in this DM landscape.
Today, more than ever, blog posts and tweets are offering us all sorts of advice on effective personalization, data segmentation and cross-selling opportunities, but I have to wonder why I am not seeing more about the actual delivery of the message. In this post, we will look at the three critical D’s that impact variable print – data, design and delivery.
Last Wednesday, we ran our first two ½-day seminars on Machineable Presort. In this article, we would like to look at some of the areas that we covered in those seminars, by taking an extended look at some of the ins and outs of Canada Post’s new Machineable Presort produce – slated to arrive on January 17, 2011.