We hope that every direct marketing campaign that we work on will be enormously successful, and one of the keys to achieving this success is repetition. In this post, we will look at this key marketing ingredient and why it is so crucial to achieving the kind of success that direct marketers are looking for.
This post is part of our ongoing series about the key elements related to the Machineable Presorted Addressed Admail product. Today, we’re going to talk about opacity. This is an important concept, as the amount of interior content that can be seen through an envelope can impede a piece’s machineability.
This is the first in a series of posts that will examine the intricacies of Canada Posts’ new Machineable Pre-sorted Addressed Admail product, scheduled for implementation on January 17, 2011. The article works as a basic introduction to the product.
Targeting is a huge part of direct marketing these days, and we’ve written an article for our Knowledge Base all about some of the different ways that you can target your customers and prospects. Be sure to check out this valuable resource!
We’ve worked on a lot of fulfillment campaigns over the years, and there are a number of things that clients need to consider in order to organize a successful “no-surprises” campaign. In this post, we will look at a number of the things we like to discuss with clients at the very beginning of their direct mail fulfillment projects.