Have you ever been faced with the question of whether or not to begin the creation of a direct marketing piece with the copy or the physical design? In this post, we are going to look at some of the advantages and disadvantages of both options, in an effort to determine which is the better course of action.
Let’s face it, every designer dreams of that giant project with a massive budget, which allows us total creative freedom to create the most lavish and interesting concepts, with dozens of revisions in order to ensure that the final design is absolutely perfect. It’s like a designer’s vision of utopia. In the real world, though, it’s not likely to happen. So, in this post, we are going to look at some things you can do to help keep costs down!
There is an art to achieving good design in direct marketing (and in this case, we’re talking specifically about direct mail). However, that doesn’t mean that a good direct mail is also a piece of art. What separates good art from good design? It’s all in the purpose.