Every business has a different image that they want to portray to their clients (or perspective clients). Is your direct mail working to establish and/or support the image that you envision for your business? This blog post “addresses” this issue and offers some general guidance in this area.
When working with pieces for print, there are a number of areas where we have seen problems and issues arise. In this article, we are going to look at 5 of these areas, and consider some things that you can do to help prevent getting burned by some of these small but potentially costly errors!
Is creativity boundless? Should it be boundless? In this post, we take a look at the sometimes unwanted boundaries that seem to be placed on creativity when designing direct mail. Are these “boundaries” really restrictive, or can they actually be helpful in directing the creative process?
Looking for a bit more creativity in your direct mail? Feeling caught up by a bit of designer’s block? In this post, we are going to look at one method that you can use to stimulate your creativity when it comes to conceptualizing and designing your next direct marketing piece!
One of the things that is easy to struggle with when planning your direct mail campaigns is the cost of developing your pieces. Should you go for something elaborate and expensive, or stick with the plain and economical. But could this cost of aesthetics effect more than just the price of production? Could it actually impact your message?