This post is part of our ongoing series about the key elements related to the Machineable Presorted Addressed Admail product. Today, we’re going to talk about opacity. This is an important concept, as the amount of interior content that can be seen through an envelope can impede a piece’s machineability.
Typography is one of the most fundamental elements of design (modern or otherwise). Unfortunately, it is also one of the most overlooked elements. This article is prepared as a sort of primer on the very basic things you can potentially do to improve typography and avoid some basic blunders that could have a detrimental effect on your mailers.
There is a lot of discussion out there about brand these days, and there is no doubt that it’s an important part of any direct marketing project. But how far does branding reach? In this article we will look at some aspects that many not normally be considered in relationship between your direct mail and your brand.
One of the areas that we have done a lot of work in recently is working with custom, die-cut postcards. As such, we thought that it might be something worth posting about. In this article, we will look at some of our experiences, what some of our clients are currently doing, as well as some of the things we’ve learned in working with custom, die-cut cards.
If you’ve tried direct mail once and it didn’t seem to have any effect, please read this article before you storm off to your designer or creative team. In the majority of cases, effective advertising is more a matter of repetition than it is about dropping one piece and finding the way to untold riches!