In this article, we would like to look at a recent change that we made to include some dynamic content on our home page, and consider how similar techniques could be used to support your marketing efforts. We will also look at the powerful connection that can be established between direct mail and your website!
There are many different things that you need to consider when it comes to variable print. One of those things is the relationship between body copy and line length. In this article, we will look at several examples of variable substitution gone wrong and consider some things that can be done to help avoid these kinds of issues.
So often, attention seems to fall on the creative side of direct marketing campaigns, while important elements like data often go mostly overlooked. In this article, we will look at some startling numbers about address accuracy in Canada, and how even the best creative can be effectively killed by weak and inaccurate data.
Wonderful news for mailers! Canada Post has just introduced Smart Data Cleaner, which is a suite of beneficial, “do it yourself” data cleansing services. In this post, we will look at some of the areas that this new service covers and consider some of the great benefits that can be derived from using it.
In this article, we will look at five different reasons why you might want to consider seeding your name (or the names of trusted friends or associates) into your mailing list. These reasons range from tracking timelines to quality control to protecting your own database.