We hope that every direct marketing campaign that we work on will be enormously successful, and one of the keys to achieving this success is repetition. In this post, we will look at this key marketing ingredient and why it is so crucial to achieving the kind of success that direct marketers are looking for.
If you want to measure the success of your direct marketing efforts, then one of the areas that you will certainly be looking it is your return on investment (ROI). But, are you looking far enough? In this article, we will consider the importance of long term tracking, and how a broader view can reveal returns that you haven’t been including in your ROI tabulations.
Variable print is a constantly growing facet of the direct marketing world, and something that we frequently like to discuss. In this article, we are going to talk about the two main ways that this technology can be use in direct mail – personalization and direct targeting – and discuss the key differences between them.
Often successful marketing is as much about the right timing as it is about the right message. In this article, we will use the metaphor of the notes within a piece of music to emphasize the point that a successful direct mail or advertising piece must properly fit its own unique moment and context.
Ever since the heartwarming, Kevin Costner movie, Field of Dreams, some share an often misguided belief that if they build something, people will flock to it. Though the phrase “if you build it, they will come” has a nice sentiment to it, seasoned advertisers and marketers will know that there is a key ingredient missing. This article explores that element.