Being proponents of insightful (and tactical) personalization, we are always looking for new ways to help our clients achieve even greater success. In this article, we want to look an exciting project that we were a part of recently, which involved the insertion of a personalized postcard into a magazine! From what we know, it may be a Canadian marketing first.
In this article, we would like to look at a recent change that we made to include some dynamic content on our home page, and consider how similar techniques could be used to support your marketing efforts. We will also look at the powerful connection that can be established between direct mail and your website!
We hope that every direct marketing campaign that we work on will be enormously successful, and one of the keys to achieving this success is repetition. In this post, we will look at this key marketing ingredient and why it is so crucial to achieving the kind of success that direct marketers are looking for.
If you want to measure the success of your direct marketing efforts, then one of the areas that you will certainly be looking it is your return on investment (ROI). But, are you looking far enough? In this article, we will consider the importance of long term tracking, and how a broader view can reveal returns that you haven’t been including in your ROI tabulations.
Variable print is a constantly growing facet of the direct marketing world, and something that we frequently like to discuss. In this article, we are going to talk about the two main ways that this technology can be use in direct mail – personalization and direct targeting – and discuss the key differences between them.