The much-heralded technologies of digital presses and variable printing have proven that they can really set marketing pieces apart. However, if not handled with care, they can also lead to disaster. In this post we will look briefly at some of the things you should do help ensure that your variable print projects go off without a hitch!

We hear a lot of talk about targeting your prospects using mailing lists, but what if we don’t have a list? Is it possible to achieve effective targeting without a mailing list? Well let’s take a look at how Canada Post’s Unaddressed Admail can deliver some surprising results when compared against some other delivery options.

On January 11, 2010, Canada Post is planning to introduce the new Lettermail weight classifications of 301 to 400 grams and 401 to 500 grams. This will result in a drop in the breakeven points at 301 grams and 401 grams with Phantom Mail. In this post we are going to look what we foresee to be the new breakeven points and discuss the potential savings for companies mailing heavier packages in smaller quantities.

Have you ever been faced with the question of whether or not to begin the creation of a direct marketing piece with the copy or the physical design? In this post, we are going to look at some of the advantages and disadvantages of both options, in an effort to determine which is the better course of action.

Recently, it seems that more and more mailers are switching from longer format direct mail pieces to shorter postcards and self-mailers. However, with the increase in the number of these kinds of mailers reaching mailboxes today, how can you make yours stand out? As Canada Post will permit the use of odd shaped postcards for certain types of mail, we have the opportunity to let our mail stand out from the crowd and be noticed.