Looking for a bit more creativity in your direct mail? Feeling caught up by a bit of designer’s block? In this post, we are going to look at one method that you can use to stimulate your creativity when it comes to conceptualizing and designing your next direct marketing piece!

One of the things that is easy to struggle with when planning your direct mail campaigns is the cost of developing your pieces. Should you go for something elaborate and expensive, or stick with the plain and economical. But could this cost of aesthetics effect more than just the price of production? Could it actually impact your message?

We’ve discussed the concept of personalization many times before, both here and with out clients, but what about the concept of generic personalization? Is this term nothing more than a ridiculous oxymoron, or could it be something more – like a powerful marketing technique to help you better target your customers and prospects?

Canada Post’s Unaddressed Admail is a powerful direct marketing tool. It affords you a remarkable degree of flexibility when it comes to targeting, especially for an unaddressed product. However, there are a number of things that you need to take into account when using Unaddressed Admail. Fortunately, we’re going to look at some of these these things in this post!

Direct mail can be an extremely effective marketing medium, but its effectiveness can be killed very easily by failing to include one important element, which is absolutely critical to all direct mail. In this post we will look at that element and consider how forgetting it can actually kill your direct marketing efforts.