Vancouver, October 12, 2010

Evening had fallen and a biting north wind swept across the decks of the Gotcha Good. Through the traces of light that peered between the buildings surrounding the harbour, you could see the peeling paint and loose fittings on the once proud yacht as she crawled into port.

Being proponents of insightful (and tactical) personalization, we are always looking for new ways to help our clients achieve even greater success. In this article, we want to look an exciting project that we were a part of recently, which involved the insertion of a personalized postcard into a magazine! From what we know, it may be a Canadian marketing first.

Last Thursday, (September 23), Caitlin and I had the pleasure of attending a Canada Post conference entitled “Thinking Inside the Box”. It’s not a phrase we are used to hearing and I will admit that I didn’t quite get it at first. But, when it comes to mail, “inside the mail box” makes sense and [...]

Sample fulfillment is a powerful direct marketing tool, and is something that we at Highland Marketing have been involved in for over 11 years now. In this short post, we will make a brief introduction to the concept of product and sample fulfillment, look at it’s primary mission and show you don’t have to break the bank to do it!

Nobody wants to mail to outdated or invalid addresses and the good news is that you don’t have to. In this post, we will be looking at some truly startling figures that illustrate how inaccurate data can actually hamper your direct mail efforts, and perhaps even more importantly, the way that accurate data can actually help improve your overall ROI!