Is creativity boundless? Should it be boundless? In this post, we take a look at the sometimes unwanted boundaries that seem to be placed on creativity when designing direct mail. Are these “boundaries” really restrictive, or can they actually be helpful in directing the creative process?

In this article, we will look at five different reasons why you might want to consider seeding your name (or the names of trusted friends or associates) into your mailing list. These reasons range from tracking timelines to quality control to protecting your own database.

In this post you will find two rather remarkable, and somewhat disconcerting accounts. When you read them you would probably agree that each is as unlikely as the other. However, one of these accounts is purported to be a true story. I am not at liberty to tell you which one that might be, but given that one of them is claimed to have actually happened, either one could be true!

It seems like every year we get more and more holiday wishes sent via electronic channels, such as email. Are these “e” cards really of any value though? Don’t many of them just seem generic and impersonal?

Well, the year is winding to a close and, along with the Holidays and festive spirit, we are once again facing our annual dose of postage increases. Today, I want to focus on Lettermail postage and how a little planning can help to trim postage costs.