Last week an associate asked me about the best times to mail, ranging from December 5 through to early January. That’s an engaging question, and it really depends on what you are mailing and your target group. If you are targeting residential consumers and your mailings are not seasonal in nature, then you would be [...]

I had a meeting last week with a business professional. During our discussion of different DM options, I gave my usual pitch for insightful personalization. He sat up quickly and related to me how his wife had received a piece from a financial institution with her name done up like a movie marquis and used [...]

Like millions of others, I have taken the time to explore the emerging world of social media and although many of us may pursue this primarily for business purposes, it is interesting to make new acquaintances and keep abreast of happenings with colleagues. I have also found that it can be an intensive, ongoing learning [...]

This article is quite different than most of my posts and if I am out of my element, please forgive me. However, after tossing different aspects of social media around during a recent bout of insomnia (a periodic pain the posterior), it occurred to me that there may be more at work out there than [...]

In this article, we will be looking at a number of different things that you can use to make your postcard promotions truly successful. Based on our experiences with our clients and our own promotions and with the work we do for our clients, these ideas can help put a charge into your next postcard promotion!