Variable print is here, and is already having a dramatic impact on the direct marketing world. It’s an exciting new technology with huge creative potential, but how will it effect copywriters? In this article, we’ll look at three areas that copywriters are going to need to consider when writing for variable print projects.

Obviously, we all want to spend our money wisely and enjoy the best returns on our marketing investments. In this article, we will consider the relationship between email and direct mail, and look at some recent statistics suggesting that the apparent cost-effectiveness of email marketing may be something of a false economy.

We’ve all heard traditional mail referred to as “snail” mail, but might that term be somewhat detrimental to the overall image of direct mail? And is it even all that meaningful? In this post, I am going to outline why I think it’s time to crush the “snail” and just go back to calling it mail!

When working with pieces for print, there are a number of areas where we have seen problems and issues arise. In this article, we are going to look at 5 of these areas, and consider some things that you can do to help prevent getting burned by some of these small but potentially costly errors!

Can self-mailers help your direct marketing efforts? In this post, we are going to consider the self-mailer question, and look at some of the ins and outs of using this type of mailer. It’s not the ideal format for every mailing, but it’s also worth having a look at. It could save you a bit of money and/or help your piece get noticed.