Ever since the heartwarming, Kevin Costner movie, Field of Dreams, some share an often misguided belief that if they build something, people will flock to it. Though the phrase “if you build it, they will come” has a nice sentiment to it, seasoned advertisers and marketers will know that there is a key ingredient missing. This article explores that element.

It’s been a busy week, but an enjoyable one. On Monday and Tuesday, several members of our team attended the annual Grain Farmers of Ontario (GFO) conference in London, Ontario. We also attended a Canadian Agri-Marketing Association (CAMA) meeting at the farm show in London. In this article, Dave discusses these events and what we took away from them.

One of the areas that we have done a lot of work in recently is working with custom, die-cut postcards. As such, we thought that it might be something worth posting about. In this article, we will look at some of our experiences, what some of our clients are currently doing, as well as some of the things we’ve learned in working with custom, die-cut cards.

If you’ve tried direct mail once and it didn’t seem to have any effect, please read this article before you storm off to your designer or creative team. In the majority of cases, effective advertising is more a matter of repetition than it is about dropping one piece and finding the way to untold riches!

Every business has a different image that they want to portray to their clients (or perspective clients). Is your direct mail working to establish and/or support the image that you envision for your business? This blog post “addresses” this issue and offers some general guidance in this area.